This dissertation examines the relationship entailed in, and the impact of, sharing
accommodation on the hotel occupancy rate in the Kingdom of Swaziland. The
entrance of sharing accommodation platforms onto the hospitality marketplace has
been characterised by concerns of potential declines in demand for hotel rooms and
discrepancies in hotel regulatory controls. Despite considerable research having
already been undertaken in this area in the developed countries, a gap remains in the
literature regarding the impact of the phenomenon on hotel performance in the
Kingdom of Swaziland. Using panel data on the hotel monthly occupancy rate and
on the number of Airbnb listings for the periods 2012 to 2016 and 2015 to 2016,
respectively, the study applies a hierarchical regression model to respond to the
research questions asked.
The Pearson Correlation test reveals a strong positive relationship between hotel
occupancy rate and Airbnb listings, thus indicating that an increase in the hotel
occupancy rate moves along with a rise in the number of Airbnb listings in
Swaziland. The results of the F-test show a p-value less than the significance level of
0.05, thus leading to the drawing of the conclusion that the null hypothesis should be
rejected. These findings suggest that the Airbnb platform in Swaziland appeals to a
different tourist market profile than do hotels, so that the two products might be
viewed as non-competitors. However, qualitative findings confirm the existence of
inconsistencies in the regulatory provisions in terms of which hotels are required to
abide by various legal dictates. The study recommends that the Swaziland
Government should undertake stakeholder consultations aimed at developing
regulations to manage and monitor sharing accommodation platform participants that
will incorporate their innovative and diverse dimensions.
SSA, R (2021). Examining The Impact Of Sharing Accommodation On Hotel Occupancy Rate In The Kingdom Of Swaziland.. Afribary.com: Retrieved May 10, 2021, from https://afribary.com/works/examining-the-impact-of-sharing-accommodation-on-hotel-occupancy-rate-in-the-kingdom-of-swaziland
Research, SSA. "Examining The Impact Of Sharing Accommodation On Hotel Occupancy Rate In The Kingdom Of Swaziland." Afribary.com. Afribary.com, 28 Apr. 2021, https://afribary.com/works/examining-the-impact-of-sharing-accommodation-on-hotel-occupancy-rate-in-the-kingdom-of-swaziland . Accessed 10 May. 2021.
Research, SSA. "Examining The Impact Of Sharing Accommodation On Hotel Occupancy Rate In The Kingdom Of Swaziland.". Afribary.com, Afribary.com, 28 Apr. 2021. Web. 10 May. 2021. < https://afribary.com/works/examining-the-impact-of-sharing-accommodation-on-hotel-occupancy-rate-in-the-kingdom-of-swaziland >.
Research, SSA. "Examining The Impact Of Sharing Accommodation On Hotel Occupancy Rate In The Kingdom Of Swaziland." Afribary.com (2021). Accessed May 10, 2021. https://afribary.com/works/examining-the-impact-of-sharing-accommodation-on-hotel-occupancy-rate-in-the-kingdom-of-swaziland