ABSTRACT
The demographic analysis shows that young people constitute the majority of the population
yet, are underrepresented in democratic structures. Civil society organizations have made
attempts to increase youth participation in the broader framework of enhancing citizen
participation. The study therefore looks at ways Youth Empowerment and Transformation
Trust (YETT) as representative of civil society organizations is using media advocacy in
increasing youth participation with a critical look at the factors and relationship between
effectiveness of interventions and traceable increase of democratic youth representation.
YETT is a networking youth organizations committed to the full participation of young
people in sustainable development through advocacy and capacity building. Conversations
with the YETT project leaders are verified with discussions with participants from the project
areas in combination with scientific analysis of trends, opinions and attitudes to realize the
contribution of media advocacy towards democratic participation. Resultantly, the enquiry
shows that the basis of democratic participation of young people is rights which must make
use of means of communication that are most appropriate to the youths. In addition, it is
empowering for inclusive participation and active involvement of young people throughout
the communication process. A suitable model that utilizes a combination of traditional means
of communication and features of new media is necessary to sustain advocacy efforts.
USAIWEVHU, I (2021). Examining The Use Of Media Advocacy By Civil Society Organisations In Democratizing Youth Participation In Local Governance Structures: A Case Of Youth Empowerment And Transformation Trust Pr. Afribary. Retrieved from https://afribary.com/works/examining-the-use-of-media-advocacy-by-civil-society-organisations-in-democratizing-youth-participation-in-local-governance-structures-a-case-of-youth-empowerment-and-transformation-trust-pro
USAIWEVHU, ITAYI "Examining The Use Of Media Advocacy By Civil Society Organisations In Democratizing Youth Participation In Local Governance Structures: A Case Of Youth Empowerment And Transformation Trust Pr" Afribary. Afribary, 06 May. 2021, https://afribary.com/works/examining-the-use-of-media-advocacy-by-civil-society-organisations-in-democratizing-youth-participation-in-local-governance-structures-a-case-of-youth-empowerment-and-transformation-trust-pro. Accessed 26 Apr. 2024.
USAIWEVHU, ITAYI . "Examining The Use Of Media Advocacy By Civil Society Organisations In Democratizing Youth Participation In Local Governance Structures: A Case Of Youth Empowerment And Transformation Trust Pr". Afribary, Afribary, 06 May. 2021. Web. 26 Apr. 2024. < https://afribary.com/works/examining-the-use-of-media-advocacy-by-civil-society-organisations-in-democratizing-youth-participation-in-local-governance-structures-a-case-of-youth-empowerment-and-transformation-trust-pro >.
USAIWEVHU, ITAYI . "Examining The Use Of Media Advocacy By Civil Society Organisations In Democratizing Youth Participation In Local Governance Structures: A Case Of Youth Empowerment And Transformation Trust Pr" Afribary (2021). Accessed April 26, 2024. https://afribary.com/works/examining-the-use-of-media-advocacy-by-civil-society-organisations-in-democratizing-youth-participation-in-local-governance-structures-a-case-of-youth-empowerment-and-transformation-trust-pro