This study aimed at assessing factors influencing adoption of digital marketing in
commercial banks operating in Tanzania. Specific objectives were include
examining factors influencing adoption of digital marketing, determining the
influence of individual factors on adoption of digital marketing, analyzing the
influences of organizational factors on adoption of digital marketing and determine
the influence of social factors on adoption of digital marketing. The sample size of
the study was 90 employees and 12 managers of selected commercial banks. Data
collection methods include interview, survey and documentary review. Data was
analyzed by using SPSS version 20. Study revealed that, of employees agrees that
individual factors influence adoption of digital marketing and significance (P
ABRAHAM, J (2021). Factors Influencing Adoption Of Digital Marketing In Commercial Banks Operating In Tanzania: A Case Of Dar -Es- Salaam City.. Afribary. Retrieved from https://afribary.com/works/factors-influencing-adoption-of-digital-marketing-in-commercial-banks-operating-in-tanzania-a-case-of-dar-es-salaam-city
ABRAHAM, JOHN "Factors Influencing Adoption Of Digital Marketing In Commercial Banks Operating In Tanzania: A Case Of Dar -Es- Salaam City." Afribary. Afribary, 26 Apr. 2021, https://afribary.com/works/factors-influencing-adoption-of-digital-marketing-in-commercial-banks-operating-in-tanzania-a-case-of-dar-es-salaam-city. Accessed 09 May. 2024.
ABRAHAM, JOHN . "Factors Influencing Adoption Of Digital Marketing In Commercial Banks Operating In Tanzania: A Case Of Dar -Es- Salaam City.". Afribary, Afribary, 26 Apr. 2021. Web. 09 May. 2024. < https://afribary.com/works/factors-influencing-adoption-of-digital-marketing-in-commercial-banks-operating-in-tanzania-a-case-of-dar-es-salaam-city >.
ABRAHAM, JOHN . "Factors Influencing Adoption Of Digital Marketing In Commercial Banks Operating In Tanzania: A Case Of Dar -Es- Salaam City." Afribary (2021). Accessed May 09, 2024. https://afribary.com/works/factors-influencing-adoption-of-digital-marketing-in-commercial-banks-operating-in-tanzania-a-case-of-dar-es-salaam-city