Communication Studies Research Papers/Topics

An Exploration Of Nairobi City Water And Sewerage Company Facebook Reviews

With increased internet use, organizations have shifted to new media to reach more audiences, to build mutual relationships with them, and to create a positive corporate image and reputation. Over the years, organizations have focused on analysing quantitative factors on online reviews to identify the degree of satisfied and dissatisfied customers, and have failed to understand the emotional aspects behind customer complaints. This study sought to examine online reviews by Facebook reviewers ...

Factors Influencing Customers’ Use Of Banks’ Facebook Pages For Communication: A Case Of Use By United Nations Staff In Nairobi

With Facebook pages boasting 65% of social interaction with brands, banks indicate that they have moved 70% of customer relations and formal communication globally to social platforms such as Facebook, but customer response has been poor. Guided by the unified theory of acceptancy of use of technology, the study examined factors that influence the choice to use Facebook pages for online communication by bank customers. A mixed methods research approach was used while adopting a concurrent tri...

Influences Of Perceived Crisis Response Strategies On Organizational Reputation: A Case Of Solai Dam Tragedy In Kenya

The role of crisis response strategies in protecting organization reputation is not in doubt. Crisis response strategies, or what an organization says and does after a crisis hits, are very crucial in safeguarding the legitimacy of an organization as well as protect the stakeholders from further harm. The application of these strategies is anchored on the level of attribution of crisis responsibility or simply the level of blame stakeholders attribute to an organization. Solai dam tragedy was...

Newspaper Framing Of Devolution As A New Development Concept In Kenya, 2013 - 2017

The present research investigates newspaper framing of devolution as a new development concept in Kenya from 2013 to 2017. Specifically, the study examines five things: (i) The frames which newspaper journalists used in the four-year coverage of devolution; (ii) Through the lens of attribution of responsibility frame, who were the most blamed actors for the problems that faced the new development concept of devolution; (iii) Whether the coverage of devolution was framed more from an episodic ...

Examining Twitter Political Discourse In Kenya: The Case Of #Electionske2017 During The 2017 Elections

As a result of high internet penetration in Kenya, political discourse has slowly shifted to cyberspace effectively forming online public spheres. With this in mind, this study sought to examine themes of inclusivity, equality and problematization of issues on Twitter during the Kenyan 2016/2017 elections using the hashtag #electionske2017. The study used the public sphere theory by Jurgen Habermas to examine political conversations of Kenyans on Twitter. To accomplish this, the study applied...

Relationship Between Selected Community Capitals And Level Of Parental Participation In Primary Education In Migori County, Kenya

ABSTRACT At the World Declaration on Education for All (EFA) made in Jomtiem, Thailand, in 1990, it was decided that there would be more involvement of parents in the education programmes, under the principle of building partnerships and mobilizing resources. One of the commitments of the Government of Kenya to this declaration is to provide policy and legal frameworks of involving the parental participation in the education of their children. However, there has public concern by the members ...

Effectiveness Of Structured Group Learning Model In Enhancing Acquisition Of Selected Vocational, Employability And Lifelong Learning Skills Among The Vulnerable Youth In Nakuru County, Kenya

ABSTRACT The youth regardless of their social background require skills to help them earn a livelihood and participate in National development. Vocational, employability and lifelong learning skills could help out of school youth raise their self-concept and increase their chances to engage in socio economic activities and contribute positively to their personal development. Based on this premise this study intended to introduce Structured Group Based Learning Model (SGLM) and establish its e...

Relationship Between Livestock Development Programme And Dairy Cattle Production Among Small Scale Farmers In Homa Bay And Ndhiwa Sub-Counties

ABSTRACT Since independence Kenya has relied on the agriculture sector which includes livestock as a base for economic growth. Livestock Development Programme (LDP) was a Finnish programme that was initiated in Homa Bay and Ndhiwa sub-counties in 1991-2003 to address constraints in dairy cattle production. Its ultimate goal was to raise milk production and improve small scale dairy cattle farmers’ levels of living. A study to determine the extent of relationship between the LDP program...

Perceived Influence Of Gambling-Related Media Promotions On Students' Behavioural Intentions To Indulge In Gambling: A Survey Of United States International University-Africa

The purpose of this study was to describe the perceived influence of gambling-related media promotions on students‟ behavioral intentions to indulge in gambling using United States International University-Africa as a case. The objectives of the study were; to determine how attitudes towards gambling related media promotions influence students‟ behavioral intention to indulge in gambling; to determine how social norms towards gambling related media influence student‟s behavioral intenti...

Impact Of Social Media Influencers On Social Brand Communication For Kenyan Tech Brands On Instagram

More than half of the world’s population now uses the Internet, making it an integral part of our everyday life. For this reason, Internet growth continues to accelerate around the world with user numbers increasing by the day. A 2017 study by ‘We are Social’ and ‘Hootsuite’ on the use of the Internet, social media and mobile throughout Africa reveals that visiting social network sites remains the most performed online activity on the Internet all over the world (Kemp, 2017). Accord...

User Engagement Of Facebook As A Communication Tool By Students Of The United States International University- Africa (Usiu-A)

Facebook as a social media platform has been evolving as an important tool for providing information and is widely being adapted for communication. The purpose and objective of the study was to assess the user engagement of Facebook as an administrative tool used by students and United States International University-Africa (USIU-A) for effective communication. The assessment covered the areas of transparency, access to resources, critical mass tendencies to social media engagement of USIU-A ...

Participation In Communication Of Kenyan Music Industry Stakeholders With The Government Of Kenya

There is a major gap in communication between the music industry and government bodies. This is reflected in terms of a lack of policy and institutional frameworks at a government level that stem from a lack of participation communication with members of the industry. The lack of feedback and participation in policy issues has resulted in what is essentially a ‘separation’ of need between music industry stakeholders and the government. This lack of participation communication is exemplifi...

Examining The Effects Of Crisis Response Strategies On Stakeholder’s Perceptions Of Organizational Reputation: A Case Of Nnamdi Azikiwe University Miracle Junction Cultism Crisis

Crisis in Nigerian higher Institutions is inevitable.  So long as Universities are in existence, they are not immune to crises. Therefore, Universities must ensure they communicate to stakeholders after a crisis hits. These responses are called crisis response strategies which are basically what crisis managers do or say after a crisis. This study was done due to limited literature on cultism crisis communication in Nigeria and influences of crisis response strategies on stakeholder’s perc...

Breast Cancer Coverage In Kenyan Newspapers: Investigating A Prevention Agenda.

The media is a key avenue through which the general public receives health information. In the wake of the growing breast cancer pandemic in Kenya, it is crucial to understand the extent of the newspaper coverage after passing of the cancer legislation in Kenya in 2012. The purpose of this research was to investigate the extent of coverage of breast cancer in view of the cancer control continuum in two leading Kenyan newspapers between 2013 and 2016 and determine the existence of a prevention...

An Analysis Of Twitter Digital Civic Participation In Kenya As Demonstrated By The Hashtag #Big4agenda Users’ Identity, Influence, Conversations And Relationships.

Active and meaningful civic participation is a distinguished feature of democratic societies. Effective civic participation can be measured by analyzing the extent to which a government creates effective participation spaces, including digital spaces, for citizens to hold them accountable on their promises. This study examined digital civic participation in Kenya with a focus on the country’s development goal, the Big Four Agenda, using the government generated hashtag, #Big4Agenda, in...


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