Communication Studies Research Papers/Topics

Examining The Effects Of Crisis Response Strategies On Stakeholder’s Perceptions Of Organizational Reputation: A Case Of Nnamdi Azikiwe University Miracle Junction Cultism Crisis

Crisis in Nigerian higher Institutions is inevitable.  So long as Universities are in existence, they are not immune to crises. Therefore, Universities must ensure they communicate to stakeholders after a crisis hits. These responses are called crisis response strategies which are basically what crisis managers do or say after a crisis. This study was done due to limited literature on cultism crisis communication in Nigeria and influences of crisis response strategies on stakeholder’s perc...

Breast Cancer Coverage In Kenyan Newspapers: Investigating A Prevention Agenda.

The media is a key avenue through which the general public receives health information. In the wake of the growing breast cancer pandemic in Kenya, it is crucial to understand the extent of the newspaper coverage after passing of the cancer legislation in Kenya in 2012. The purpose of this research was to investigate the extent of coverage of breast cancer in view of the cancer control continuum in two leading Kenyan newspapers between 2013 and 2016 and determine the existence of a prevention...

An Analysis Of Twitter Digital Civic Participation In Kenya As Demonstrated By The Hashtag #Big4agenda Users’ Identity, Influence, Conversations And Relationships.

Active and meaningful civic participation is a distinguished feature of democratic societies. Effective civic participation can be measured by analyzing the extent to which a government creates effective participation spaces, including digital spaces, for citizens to hold them accountable on their promises. This study examined digital civic participation in Kenya with a focus on the country’s development goal, the Big Four Agenda, using the government generated hashtag, #Big4Agenda, in...

Assessing Gratification Influence Of Select Digital Communication Touchpoints On The Online Engagement Behaviour Of Millennials In Nairobi.

Over the last decade, digital communication has grown in importance as the number of internet users continues to grow. This growth has had an enormous implication on how brands engage with their audiences. Although both scholars and practitioners have jointly acknowledged the capabilities of the internet as a communication tool that has great potentials and advantages, there remains a scarcity of knowledge on factors affecting online engagement behaviour. This study sought to fill this gap by...

Adoption Patterns Of E-Newspapers By The Faculty Of Institutions Of Higher Learning In Kenya: A Case Of United States University - Africa, Main Campus, Nairobi

This study investigated the adoption patterns of e-newspapers by institutions of higher learning in Kenya. It focuses on the faculty of United States International University, Main Campus, and Nairobi. The specific objectives of the study were to: examine the relationship between demographic characteristics; cost of e-newspapers in contrast to print newspapers and; ease of access of e-newspapers and adoption of enewspapers by faculty of institutions of higher learning. The study adopted two t...

Newspaper Framing Of A Health Crisis And Public Perception In Kenya: The Case Of Kenyatta National Hospital Wrong-Patient Brain Surgery

Abstract This study investigated the role of newspapers’ frames on public perception of Kenyatta National Hospital (KNH) during the wrong patient brain surgery crisis. To be specific, the study examined the most prevalent crisis frame featured during KNH wrong-patient brain surgery crisis. Second, it examined whether the four newspapers’ (The Daily Nation, The Standard, People Daily, and The Star) coverage of KNH wrong-patient brain surgery crisis was reported negatively or positively (v...

Uses And Gratifications Of Facebook Among Millennials In Kenya: A Case Of United States International University-africa Students

Since its invention, a large portion of millennials now use Facebook as a means of communication. The popularity of Facebook among millennials has grown exponentially, albeit with little accompanying research to understand the motivators towards this engagement by millennials with this technology. The purpose of this study was to establish the uses and gratifications of Facebook among millennials in Kenya, with a focus on students of the United States International University-Africa. The...

Role Of Online Crisis Response Strategies On Organizational Reputation At Kenya Power And Lighting Company

Social media is a platform where information and ideas are shared.  It is in the same platforms where problems and discussion of issues affecting individuals, groups or communities are shared and feedback achieved immediately. Most organizations have been using social media to get feedback on their products. Service industries on the other hand have been using the platform to respond to complaints and to perhaps crises. In this regard, this study sought to assess the role of crisis response ...

Cultural interfaces and collisions. The influence of Western Cinema on Zimbabwean youth culture

ABSTRACT TV has been considered as powerful on its watchers particularly on their behavioural limit and their social values. The review looked at the impact of western film on Zimbabwean adolescents. The review was tied down on the cultivation theory which takes a glimpse at the impacts of TV on the estimations of its group of onlookers. The second hypothesis which was utilized is cultural imperialism theory which demonstrates that overwhelming western media substance force their social value...

The Impact Of Cultural Diversity In A Polarised Society: A Study Of Bessie Head’s Maru, Phaswane Mpe’s Welcome To Our Hilbrow And Paul Freeman’s Rumours Of Ophir

Abstract This literary study investigates the effects and role of cultural diversity in influencing intercultural relations and people’s individual relations in society. It uses the textual analysis which plays a very important role in the research findings. The study analyses Phaswane Mpe’s Welcome to Our Hilbrow (2001), Paul Freeman’s Rumours Of Ophir(1998) and Bessie Head’s Maru(1971).The exploration of how cultural diversity influences inter-cultural relations in society is substa...

Effects Of Facebook As A Social Media On Students’ Crisis Comunication (Study Area- Maasai Mara University)

ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theo...

The Impact Of Intercultural Communication In Maasai Mara University Among The Institution Staff.

Table of Contents Chapter 1 .............................................................................................................................................................. 1 1.1 Background of the study .................................................................................................................................. 1 1.2 Statement of problem .............................................................................................................................

The Effect Of Using Hashtags On Twitter To The General Student Academic Performance: A Case Study Of Maasai Mara University

ABSTRACT With the rising rates of using social media platforms, twitter has become an information sharing and communication platform. Television and radio personalities talk about it. It is included in business cards and almost every organization website asks you to follow it. Hashtags, a form of twitter language, are used in Twitter to classify messages, propagate ideas and also to promote specific topics and people. In this study, the researcher present a linguistic-inspired study of how th...

Management of healthcare sector is very critical to the healing process

ABSTRACT Management of healthcare sector is very critical to the healing process. Receptionists are the first point of contact when patients visit health facilities. These receptionists who work in public facilities are employed by the ministry of health and managed by County governments while their counterparts who work in private health facilities fall under the hospital management, the human resource department. Private facilities in Kenya are represented by the Kenya healthcare federation...

Perception Of Influence Of The Soap Opera The Legal Wife On Marriages In Kisumu City

ABSTRACT Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage in Kisumu city could be due to the way marriage and married couples are portrayed in soap operas. There has been a lot of studies on soap operas and the influence they have on their audience in general. However the perception of influence of the soap opera The L...


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