Abstract This study investigated the role of newspapers’ frames on public perception of Kenyatta National Hospital (KNH) during the wrong patient brain surgery crisis. To be specific, the study examined the most prevalent crisis frame featured during KNH wrong-patient brain surgery crisis. Second, it examined whether the four newspapers’ (The Daily Nation, The Standard, People Daily, and The Star) coverage of KNH wrong-patient brain surgery crisis was reported negatively or positively (v...
Since its invention, a large portion of millennials now use Facebook as a means of communication. The popularity of Facebook among millennials has grown exponentially, albeit with little accompanying research to understand the motivators towards this engagement by millennials with this technology. The purpose of this study was to establish the uses and gratifications of Facebook among millennials in Kenya, with a focus on students of the United States International University-Africa. The...
Social media is a platform where information and ideas are shared. It is in the same platforms where problems and discussion of issues affecting individuals, groups or communities are shared and feedback achieved immediately. Most organizations have been using social media to get feedback on their products. Service industries on the other hand have been using the platform to respond to complaints and to perhaps crises. In this regard, this study sought to assess the role of crisis response ...
ABSTRACT TV has been considered as powerful on its watchers particularly on their behavioural limit and their social values. The review looked at the impact of western film on Zimbabwean adolescents. The review was tied down on the cultivation theory which takes a glimpse at the impacts of TV on the estimations of its group of onlookers. The second hypothesis which was utilized is cultural imperialism theory which demonstrates that overwhelming western media substance force their social value...
Abstract This literary study investigates the effects and role of cultural diversity in influencing intercultural relations and people’s individual relations in society. It uses the textual analysis which plays a very important role in the research findings. The study analyses Phaswane Mpe’s Welcome to Our Hilbrow (2001), Paul Freeman’s Rumours Of Ophir(1998) and Bessie Head’s Maru(1971).The exploration of how cultural diversity influences inter-cultural relations in society is substa...
ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theo...
Table of Contents Chapter 1 .............................................................................................................................................................. 1 1.1 Background of the study .................................................................................................................................. 1 1.2 Statement of problem .............................................................................................................................
ABSTRACT With the rising rates of using social media platforms, twitter has become an information sharing and communication platform. Television and radio personalities talk about it. It is included in business cards and almost every organization website asks you to follow it. Hashtags, a form of twitter language, are used in Twitter to classify messages, propagate ideas and also to promote specific topics and people. In this study, the researcher present a linguistic-inspired study of how th...
ABSTRACT Management of healthcare sector is very critical to the healing process. Receptionists are the first point of contact when patients visit health facilities. These receptionists who work in public facilities are employed by the ministry of health and managed by County governments while their counterparts who work in private health facilities fall under the hospital management, the human resource department. Private facilities in Kenya are represented by the Kenya healthcare federation...
ABSTRACT Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage in Kisumu city could be due to the way marriage and married couples are portrayed in soap operas. There has been a lot of studies on soap operas and the influence they have on their audience in general. However the perception of influence of the soap opera The L...
ABSTRACT Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, with some even being at risk of being counterproductive. Marketers are always looking for effective communication media and ways of making their marketing strategies effective. This study analyses the impact of baby diaper television advertising on consumer purchasin...
Abstract This research was primarily designed as survey to find out what motivations informed listeners' patronage of selected FM radio stations within the Koforidua municipality. The quantitative and qualitative approaches were used in this study, which was conducted from March 11 to 20, 2004. Five (5) suburbs, within the Koforidua Municipality, namely, Betom, Srodae, Adweso Estates, Old Estates and Effiduase, were purposively selected. A structured questionnaire, consisting of 26 closed-en...
ABSTRACT The aim of this study was to research into how rural communities in Ghana are covered and represented by a Public broadcasting television station, Ghana Television (GTV). The study also sought to establish whether there exist a fair balance between the volume of news coverage given to elitist/urban news as opposed to news of, and about, rural communities in the year 2004. The researcher mainly used content analysis as the method of data collection and systematic random sampling was ...
Abstract The purpose of this study was to explore challenges faced by teachers in integrating Information and Communication Technology in the teaching of reading and writing in two rural and four urban primary schools in Namibia. Twenty-six English teachers teaching from grades 1 to grade 7 participated in the study. The main aim of the study was to investigate challenges faced by teachers when integrating ICT into their lessons. Lessons were observed and notes were taken. In addition, semi-...
Music is a powerful means of communication. It serves many expressive purposes and has been used for political communication in post-independence Nigeria. This communication has overtime operated in formal and non-formal settings in many countries. Its use during elections in different parts of the world is remarkable and more recently during the Republican and Democratic National Conventions in July, 2016. Generally, music is known for “its capacity to appeal to the intellect and to the em...