ABSTRACT This study assessed the framing of the collapse of UT Bank and Capital Bank on myjoyonline.com and ghananewsagency.org. The study specifically sought to ascertain the main issues that dominated online reportage on the collapse of UT Bank and Capital Bank as well as how the collapse of the two banks was framed by ghananewsagency.org and myjoyonline.com. It also investigated the factors that influenced the choice of frames adopted by journalists in reporting the collapse of the two ban...
ABSTRACT The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s Presentation of Self and the theory of identity construction, and anchored on a case study design interrogates Facebook and Twitter posts of two purposively selected CEOs. This study indicates that the selected CEOs share posts on governance, their personalities,...
ABSTRACT This study examined the brand sponsorship of the 2019 Winneba Masquerade Festival (WMF). It specifically explored the motivating factors of festival organizers for seeking sponsorship from certain selected brands and also examined why some brands sponsored the 2019 WMF. The design was a case study and it was underpinned by the tenets of the Social Exchange Theory. Data was gathered through semi-structured interviews and observations. The findings were thematically analyzed. The findi...
ABSTRACT This study investigates the use of participatory communication strategies in the 2016 CSR projects of Kosmos-energy Ghana and Total Petroleum Ghana. The study examined the operationalisation of CSR in these companies and investigated the use of participatory communication strategies in CSR execution. The study was guided by the participatory communication theory and the stakeholder theory. The approach was qualitative anchored on a multiple case study of the purposively selected part...
ABSTRACT The work examined how the media presents the chieftaincy institution and how chiefs are framed in the various local newspapers. It also tried to understand the different frames used by the newspapers to represent chiefs and how they impact on their image and chiefly positions they occupy in the Ghanaian society. Again, the study examined the major themes inherent in the chieftaincy stories used by local newspapers and how they affect the image of chiefs and the chieftaincy institutio...
ABSTRACT The study examines corporate identity change and employee involvement in such change. A case study approach was used for the study. It interrogated employees’ involvement in the change agenda and how that impacted on the perception of the new identity of the Agricultural Development Bank. Using interviews and documents reviews, the study ascertained the accuracy of the new identity based on the understanding and agreement of management and employees. The study concluded that the ba...
ABSTRACT Meningitis health education programmes are prevalent in the meningitis belt of Ghana. This is due to the severity of the disease and its ability to cause permanent deformities and even deaths. The objective of the study was to ascertain the level of knowledge on symptoms, treatment and prevention among the residents of the endemic communities of Tamale and Bole, to assess the effectiveness of the various channels employed by the health education programmes in their effort to create a...
ABSTRACT The study sought to investigate the mode of communication and the preferred channels for communication at the head office of the newspaper organisation; Graphic Communications Group Limited (GCGL). It also sought to find out employees’ knowledge of the tools used by management in communicating with them. The mixed-method approach was used for the data collection. Interviews were conducted with 3 managers purposively selected and the data analysed using thematic areas. One hundred q...
ABSTRACT This study was done within the framework of the Elaboration Likelihood Model and the Consumer Involvement Theory. It was based on a survey of 150 students of the University of Ghana and it sought to find out the role played by television advertising in influencing consumer preference for Omo and So Klin; two competing brands in Ghana. Results revealed that television advertisement plays little role in determining brand preference as most of the respondents said they do not patronize ...
ABSTRACT Some journalists in Ghana expect their sources to pay or reward them for covering a programme especially when they are invited by the organiser(s) of the programme. Similarly, PR practitioners are cited as being among the top three sources that perpetuate brown envelope journalism (Soli) in their dealings with journalists. The practice, thus, appears to have become a norm among event organisers (often PR practitioners) and journalists (reporters) without recourse to the ethical impli...
ABSTRACT Mining companies depend on the approval of influential stakeholders in the environments where they operate, hence the need to demonstrate that they are sustainable. This study investigated the sustainability communication practices of Newmont Ghana. It specifically examined how the company is incorporating sustainability communication into its operations and how the sustainability communication practices of the company meet the expectations of stakeholders. It also examined the sust...
ABSTRACT The Local Government system in Ghana has gradually extended its boundaries in terms of its capacity as in governance and application of communication. This study is to determine the communication modes used in the Local Governance System in the Kumasi Metropolitan Assembly in its interactions with the Local people in the Community. A qualitative approach based on the case study design was used for the investigation. Data were collected and analysed using in-depth interviews and foc...
ABSTRACT This study examines factors that account for spousal communication in Juo and Joa communities in the Nanumba-North Municipality. The study also examined how spouses communicate and how spousal communication can be enhanced. A case study research design was adopted while in-depth interviews, focus group discussions and non-participant observation were used to gather qualitative data. Twenty married couples were sampled for the study. Data were analyzed thematically and explained usin...
ABSTRACT This study investigates the use of participatory communication strategies in the 2016 CSR projects of Kosmos-energy Ghana and Total Petroleum Ghana. The study examined the operationalisation of CSR in these companies and investigated the use of participatory communication strategies in CSR execution. The study was guided by the participatory communication theory and the stakeholder theory. The approach was qualitative anchored on a multiple case study of the purposively selected pa...
ABSTRACT This research examined how innovated products are communicated to customers in the microfinance sector with Nationwide Microfinance Limited under study. The study aimed at identifying the various communication channels used by Nationwide Microfinance Limited and clients perspectives about the channels used. The researcher employed a qualitative in-depth interviews and a purposive sampling size to collect data from two respondents from Nationwide Microfinance Limited and twelve clie...