Research Papers/Topics in Communications and Media

Miscommunication and EnGENDERed Spaces in Nigerian Digital Performances.

AbstractThe Nigerian theatre now transcends the physical space to the virtual sphere manifesting as digital performances. Within this virtual space is an over lapping layer of mediatized performances which are reinforced in a number of ways. Interestingly, the performances accommodate overwhelming references to the female gender and there exists mis/communication of perceived bias and prejudices against women. This essay critically analyses some of these digital performances through...

The New Normal and Gendered Violence in Nigerian Film Space.

Arguably, film is the most magical form of storytelling. It is that genre that is most similar to our dreams; a place where a lot of possibilities abound. In the case of Nigerian films, there is little or no holding back as creativity and imagination are often interlaced with biased and unbiased social constructs. This study considers ‘New Normal’ as the current thematic preoccupation of Nigerian films to trivialise women’s rights and promote abuses. This phenomeno...

The Media and Migration Narratives: The Case of Superstory's Itohan

Migration is one of the most challenging issues currently facing Nigeria. It refers to change of residence within or over national boundaries; it can be internal or international. However, the focus of this paper is on international migration with particular interest on the use of illegal routes. The media, in varied forms have represented the menace of illegal migration as a way to curb further growth and control existing processes. One of such measures is Superstory's Itohan...

Crossroads of Human Media and Theatre: Developmental Perspectives

The growth of pervasive media and digital technologies is offering theatre-makers and audiences unprecedented new challenges and opportunities. This study examines theatre as an art form in the age of new media technology. Theatre is one of the oldest art forms, and it has not only survived every technological change but has adopted and adapted along the way. Based on the Human Media theory of Isra Garcia, this study seeks to establish how theatre can be enriched by human media with the...

Social Media: Towards the Realisation of A Global Stance for the African Voice

Social media usage has presented another platform for the African voice to be heard all over the world; with social media African people have the medium to tell their own story to the world. Thus, this paper aims at examining how technologically framed social media articulations have contributed to the realization of a global stance for the African voice. Key Words: Africa, social media, Internet, African story, global influence.

The Advertising Paradigm in Nigerian National Dailies: A Content Analysis Approach

The Nigerian print media have recorded tremendous growth through technological innovation and advancement that have resulted in increased number and content of national dailies. The print media as a powerful force of communication engineered by its competitive advantage of low cost and possibility of referral is largely patronised by advertisers. Using a combination of content analysis and unobtrusive observation, this study examined the composition of adverts placement in three Nig...

Media Evolution and the Challenges of Managing Virtual Interactive Processes for Media Research

Virtual interactive process occurs when a process that relies upon physical interaction between people and/or objects is transitioned to a virtual environment. Virtual process is having profound effects on society as an increasing number of persons and particularly researchers are migrating to virtual environments. The purpose of this paper is to explore the strategies that ensure effective management of virtually conducted research. The manager of a virtual process is not much diff...

The New Normal and Gendered Violence in Nigerian Film Space

Arguably, film is the most magical form of storytelling. It is that genre that is most similar to our dreams; a place where a lot of possibilities abound. In the case of Nigerian films, there is little or no holding back as creativity and imagination are often interlaced with biased and unbiased social constructs. This study considers ‘New Normal’ as the current thematic preoccupation of Nigerian films to trivialise women’s rights and promote abuses. This phenomeno...

The Convergence Of Creativity And Marketing: A Case Of Two Selected Drama Programs On Citizen Tv, Kenya

ABSTRACTFilm is both an art and a business. This study was interested in both sides of the art form.The study had three objectives; to identify the creative strategies employed in the selecteddramas, to investigate audience responsiveness and perception of the creative strategiesand to interrogate possible ways of intersection between creativity and marketing of TVDramas. The study was based on the prism of Social Marketing Theory as well asFormalist Film Theory. The two drama programs ...

The Influence Of Foreign Television Content On AUN Students

“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the influence of TV viewing is less. Man is a social animal and socializing plays an important role in keeping ourselves concerned about others in neigh...

Educating Girls Using Radio: A Content Analysis Of Tela Trannsactional Radio Instructional Program.

The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large audiences in an expanded geograph...

The Impact Of Instagram On Consumer Buying Decisions: Using AUN Students As A Case Study

ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, th...

The Influence Of Celebrity Endorsement On Consumer Behavior: A Study Of AUN Students

ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. T...

Perception Of Northern Women In Yola Metropolis On The Use Of Sex Appeal In Advertising

ABSTRACT This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there a...

Pidgin English Usage And Meaning Placement In Select Pidgin English Program On Radio “Dem Say Dem Say” On Wazobia Fm

ABSTRACT The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across to listeners ...


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