Research Papers/Topics in Communications And Media

Mediated visibility, morality and children in tabloid discourse.

Abstract Media studies has recently witnessed an upsurge in theoretical and empirical work that investigates the moral-ethical implications of the mediation of suffering. The research focus has largely been limited to representations of distant suffering by global media to audiences in the Global North. Contrary to the above, this work focuses on the mediation of suffering by media in the Global South. This study is underpinned by the understanding that suffering is also a proxima...

Community Media Narrowcasting In Uganda: An Assessment Of Community Audio Towers

ABSTRACT This thesis is about Community Audio Towers (CATs). CATs are small media platforms that use horn speakers hoisted on a long dry pole, an amplifier and a microphone to communicate daily village events. This study shows that individuals depend more on CATs than other available mainstream channels. The thesis interrogates the level of individual (i.e. villager) dependency on CATs in Ugandan rural and semi-urban communities alongside the other three available platforms in Uganda: r...

The Framing Of Homosexuality By Two Ugandan Newspapers: An Analysis Of New Vision And Daily Monitor

ABSTRACT It is the general view that homosexuality is an issue that both society and the media find controversial. In Uganda, press reports mostly echo the negative attitudes towards homosexuality as demonstrated by the studies about the 2009 anti-homosexuality bill. This thesis addressed itself to the framing of homosexuality in the two Ugandan newspapers of New Vision and Daily Monitor during the period 2007-2011. The purpose of the thesis was to investigate the frames that the two me...

Sexual And Reproductive Health Information Seeking Behaviour Among Students: A Study Of Labone Senior High School

ABSTRACT The contribution of communication in the fight of HIV/AIDS and teenage pregnancies has become an important phenomenon in the health of adolescents and young people in Ghana. With a sample of 200 students from Labone High School, this study sought to investigate the x sexual and reproductive health (SRH) information seeking behaviour among students. Labone Senior High School is a mixed gender school where there is a proportional representation of students from a varied socio-e...

Nigeria's Mass Communication Policy-Conceptual Pitfalls And The Problem of Implementation

ABSTRACT This study is a critical analysis of Nigeria's Mass Communication Policy . It examines why, two decades after it was enunciated, not much has been achieved in terms of advancing the frontiers of mass communication in the country to meet the basic minimum standard of the United Nation's Educational, Scientific and Cultural Organisation (UNESCO) to which Nigeria belongs. The study seeks to prove that there were some conceptual errors in the formulation of the policy, which, ab in...

Nigeria And The International Information Flow -Issues And Perspectives

ABSTRACT This study is primarily conducted out of the conviction that Nigeria's role in international information gathering and dissemination has left much to be desired. The propelling aim of this study, therefore, is to critically examine the various factors bedeviliing Nigeria's effective performance in the international information system. Secondly, the study attempts to map out appropriate implementable strategies that would enhance Nigeria's role in the international information s...

The Portrayal Of Europe And America In Nigerian Newspapers: The Other Edge Of Dependency

ABSTRACT Dependency is a term that refers to one of the strands of the imbalances in international news flow between the West and less developed countries (LDC). Western news agencies, it has been observed, have cornered the whole process of global newsgathering so totally that LDC media depend on them to get almost any news about the West and other LDC. Since these agencies carry mostly negative news about LDC, dependency, it has been alleged, promotes the dissemination of negative news ...

Newspaper Coverage Of Child Labour: A Content Analysis Of The Daily Graphic.

ABSTRACT The study examined newspaper coverage of child labour. The main objective was to study the frequency, nature and forms of child labour coverage by the Daily Graphic. The study also set out to establish the type of story and source of child labour issues and covered by the newspaper and to identify the main actors of the child labour issues. A quantitative method that specifically used content analysis was chosen to evaluate child labour stories in the Daily Graphic. The finding...

Content Localization And Viewers Need Gratification; A Study of Kumkum BHAGYA Viewers

ABSTRACT Soap operas are among the most popular TV genres in the United States and around the world (Allen 1995). As the world moves into a more technological paradigm, the uses and gratifications people have for watching television differ. While entertainment is the most manifest and visible function of television, research has identified other uses and effects related to its socializing role. A breadth of scholarly literature have already analyzed the influence of soap opera viewing o...

Communicating Corporate Social Responsibility in The Ghanaian Banking Industry A Case of Barclays Bank Ghana Limited

ABSTRACT Business corporations worldwide have been encouraged to behave ethically towards the community, environment and society in which they operate. This ethical behaviour is referred to as corporate social responsibility (CSR). Sethi (1975), indicates that CSR points toward bringing corporate behaviour up to a stance similar to existing societal norms, values, and expectations of performance. The responsibility implied on these business corporations brings to bear on their operation...

Communication Between State Institutions and Their Publics: A Study of The Commission on Human Rights and Administrative Justice (CHRAJ)

ABSTRACTThis study investigated how state institutions in Ghana communicate with their publics, using the Commission on Human Rights and Administrative Justice (CHRAJ )as a reference point. In a survey, the researcher sampled 150 respondents, comprising 100 respondents from the Ministries, Departments, and Agencies, with the other 50 made up of persons who had filed complaints with the Commission at its head office in Accra. Underpinned by the media richness and systems theories, the study re...

Social Media As A Public Relations Tool: A Study Of Mtn Ghana And Vodafone Ghana

ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content anal...

The Communicator’s Role In Corporate Social Responsibility: A Study Of Newmont Ghana Gold Limited And Gold Fields Ghana Limited

ABSTRACT This study explored the role of the communicators of Newmont Ghana Gold Limited and Gold Fields Ghana Limited in the execution of the corporate social responsibility (CSR) goals of their companies. It was based on the logic of the excellence theory and stakeholder theory. These suggest, in effect, that symmetrical, participatory engagement with community members best enable the determination, promotion and implementation of appropriate CSR initiatives. Also important to this stu...

Influence Of Advertising On Audience Body Image Perceptions

ABSTRACT This is a quantitative study using the survey method to gauge the effects idealized images in advertising have on respondents’ body image. Using the Social Comparison Theory as theoretical background, this study looked into whether individuals were affected by the idealized images employed in advertising. The objective of the study was to explore if Ghanaians suffer body image issues after being exposed to idealized images in advertisements as indicated in literature from oth...

Social Media Addiction Among Students Of The University Of Ghana

ABSTRACT This study is a quantitative analysis of the level of social media addiction among students of the University of Ghana. Using the Uses and Gratification theory and Media Systems Dependency theory as the theoretical framework, the study investigated the level of addiction to the various social media platforms among a sample of Students of the University of Ghana. The objective of the study was to see whether social media addiction existed among students and the extent to which t...


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