Research Papers/Topics in Communications And Media

The Convergence Of Creativity And Marketing: A Case Of Two Selected Drama Programs On Citizen Tv, Kenya

ABSTRACTFilm is both an art and a business. This study was interested in both sides of the art form.The study had three objectives; to identify the creative strategies employed in the selecteddramas, to investigate audience responsiveness and perception of the creative strategiesand to interrogate possible ways of intersection between creativity and marketing of TVDramas. The study was based on the prism of Social Marketing Theory as well asFormalist Film Theory. The two drama programs ...

The Influence Of Foreign Television Content On AUN Students

“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the influence of TV viewing is less. Man is a social animal and socializing plays an important role in keeping ourselves concerned about others in neigh...

Educating Girls Using Radio: A Content Analysis Of Tela Trannsactional Radio Instructional Program.

The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large audiences in an expanded geograph...

The Impact Of Instagram On Consumer Buying Decisions: Using AUN Students As A Case Study

ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, th...

The Influence Of Celebrity Endorsement On Consumer Behavior: A Study Of AUN Students

ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. T...

Perception Of Northern Women In Yola Metropolis On The Use Of Sex Appeal In Advertising

ABSTRACT This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there a...

Pidgin English Usage And Meaning Placement In Select Pidgin English Program On Radio “Dem Say Dem Say” On Wazobia Fm

ABSTRACT The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across to listeners ...

How Movie Trailers, Movie Reviews And Movie Casts Influence Aun Students To Watch Movies

ABSTRACTThere are many factors that influence people to watch movies. Three factors were identified for this research. The factors are movie trailers, movie reviews/ratings and movie casts. The goal was to find out if and how these factors influence the American University of Nigeria (AUN) undergraduate students to watch movies. In order to do this, a convenience and purposive sampling size of 125 students was used. Online surveys were used to collect data. The results showed that the ...

An Assessment Of The Kenyan Journalism Training And Gaps Filled By Other Professionals: A Study Of Selected Fm Radio Stations

AbstractPurpose: The purpose of the study was to determine whether gaps exist in the Kenyan journalism training thatare now filled by other professionals. Materials and methods: The three study sites were local FM radio stations - Radio Citizen, Radio Jambo, and Radio Maisha. Using a 2014 Media Council of Kenya study of radio talk shows in Kenya as a background,the thesis placed more emphasis on the radio presenters and their content. The study applied Social Responsibility Theory which posit...

A Research Report On The Influence Of Facebook On Face-To-Face Communication A Case Study Of Maasai Mara University

ABSTRACTThis research involved explaining how the use of Facebook has affected the face-to-face communication. The goal was to ascertain if it influences it negatively or positively. This will be achieved through inquiring of information from students. It is no doubt that the social media has been a key communication platform for most youths and there has been worry that it is greatlyaffecting their face-to-face communication skills. This research highlights the dangers posed by excessive use...

Utilization Of Social Media In Þÿ U N I V E R S I T Y S T U D E N T S _ E L E C In Kenya

ABSTRACTSeveral studies have been carried out on the role of social media in politicaldemocratization where most of them based on national elections in different countries.However,little attention has been given to university students who are increasinglyutilizing social media as a way of engaging politically with aspirants, thereby influencingtheir voting patterns.Therefore,the focus of this study was to assess the utilization ofsocial media in university students elections in Kenya. Specifi...

Active Audiences Of Nollywood Video-Films: An Experience With A Bukusu Audience Community In Chwele Market Of Western Kenya

AbstractThis article explores the distinctively heuristic approach to Nollywood video-films used by a Bukusu-speaking audience community in Chwele Market, Western Kenya. As this audience views video-films on witchcraft in particular – which tend to be very popular – the reception process becomes remarkably dialogic. The process illuminates the audience’s adaptation of the video-films into their sociocultural world. Most important is that this audience seems to not only relish, but speak...

Innovative Language Use In Multimodal Discourses: A Case Study Of The Always Television Advertisement

Abstract: Modern technological advancements have led to great innovations in language use in multimodal discourses. Innovation is one way of transforming the resources of an enterprise through the creativity of people into new resources and wealth. Language in television advertisements uses verbal and visual modes of signification to craft their discourses and it is a rich site from which to observe the creative application of multimodality. This poses challenges to viewers because in multimo...

[Representation Of Minority Linguistic Groups By Broadcast Media In Zimbabwe: A Case Of Star Fm Programme „Mother Tongue March‟

ABSTRACT The study focuses on the representation of minority linguistic groups by broadcast media in Zimbabwe paying particular attention to Star FM programme „Mother Tongue March (MTM). The research explores the role of Star FM in promoting local languages. The Public Sphere and the Democratic Participant theory were employed to provide a theoretical base for this research. The study made use of qualitative research method, which was complemented by the use of open-ended questionnair...

Zimbabweans’ Goats Memes Social Media Jokes As Representation of Zimbabwean Economic and Political Problems in 2017

AbstractThe student intends to clarify or rather look deeper into social media jokes and the usage of social media as a political battlefield in Zimbabwe and Africa as a whole. The study contributes significantly to the literature on the use of social media jokes in the lobbying of “counter hegemonic public spheres” or “Subaltern public spheres” Fraser (1992) in a bid to contribute to the practice of democracy in Zimbabwe. Unlike the western literature, this study serves to contr...


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