Abstract Using the discursive analytical approach, this paper examines the role of communication in peace building, and describes the pre-election and post-election strategies and interactions that enabled a peaceful environment despite the overwhelming negative campaigns and volatility of the process involving the 2015 Nigerian Presidential election campaigns. Hence, this paper illustrates the communicative behaviour of the contenders and their public display in the media which serve as a m...
ABSTRACT This study explores the extent of media access and literacy of the black students of the North-West University, Mafikeng Campus, and the impact of these factors on the students’ knowledge of and attitude towards politics. Through questionnaires and interview guides, data was obtained from 232 respondents and 22 interviewees, respectively. The Internet (n=211; 90.9%) is accessible to the students when they are on the university campus while television (n= 137; 59.1%) and radio (n=5...
Abstract Oration is a major factor that determines the effectiveness of political slogans. In its absence however, some other factors must account for the success of a political slogan. Adapting a combination of the rhetorical situation and the pentad, this study presents a rhetorical criticism of ‘ki Oyo lee da’a, ajumose gbogbo wa ni’, slogan of Governor Abiola Ajimobi of Oyo state. Kenneth Burke’s theories of identification and equipment for living constitute the theoretical frame...
Abstract Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Prov...
ABSTRACT The main objective of this study was to investigate how the Daily Graphic, Ghana’s most credible and widely circulated paper and the Mirror, Ghana’s number one weekend paper covered tourism in 2013 and 2014. Framing and agenda-setting theories were used to underpin the study. The composite week method was used to draw a sample of 104 out of a universe of 628 editions of the Daily Graphic for content analysis while all 104 editions of the Mirror were content analysed. Straight new...