Research Papers/Topics in Dance Studies

Branding And Packaging In The Commercialization Of Ghanaian Traditional Dances

ABSTRACT Commercialization of dance has become an integral part of the evolving creative industry in Ghana. Commodification of Ghanaian traditional dance as a “product” significantly needs to be branded and packaged in a manner that makes it a commercially viable venture. Framed within attractive quality and sociological aesthetic theories, this study seeks find out why Ghanaian Dance industry has been unattractive and to explore how Ghanaian traditional dances are branded and packa...