ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television. The research method that was used is S...
ABSTRACT This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the ...
ABSTRACT This study of Gate-Keeping and How Media Ownership affects it Follows The Tradition of lewin (1947), white (1950) and swider (1967). It will reveal that as a concept, gate-keeping hold great promise in African mass communication research. Survey research method will be used to collect data from 25 senior reporters and editors at the Federal Radio Corporation of Nigeria Enugu. The research will reveal that corporate philosophies and policies of media organizations affect gatekeeping ...
ABSTRACT The essence of this research work was to evaluation of the role of the interne in elevating communication efficiency in Nigeria. It is not an attempt to know whether or not the internet has penetrated Nigeria, but a critical assessment of the role of the internet in promoting an effective communication in Nigeria in the least five years. The objectives of the study is therefore 1. To analysis the impact of the internet as a communication technology in Nigeria in the leas...
ABSTRACT The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropolis between may and July 1997 which could be regarded as inter – communal feud as a result of economic and political tuasles. While in chapter two we took onto the sources of literature, the Review, social objective political objectives and summary of literature Revie. Chapter three we make r...
ABSTRACT From all indications, it has become obvious that the mass media has a great role to play in the management of human rights abuse in Nigeria, taking into cognizance their role in the society which includes surveillance of the society, correlation of the various ideas and transmission of the various interplay of ideas amongst the different segment of society. This is...
ABSTRACTThe study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the people, including brief definition of some features of democracy like popular sovereignty, popular consultation and periodical elections. Usin...
INTRODUCTION Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do without. He or she is exposed to several kinds of advertising messages right from the moment he w...
ABSTRACTThis study was carried out wit the sole objective of determining the appraisal of development communication as a tool for national development. In tackling this study, the researcher identified the researcher problem and used them to raise four research questions and for four research hypothesis. Literature relating to the topic under study was reviewed through both primary and secondary sources of literature. The researcher used survey research design that enable her to seek for ...
ABSTRACTThe aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropolis between may and July 1997 which could be regarded as inter – communal feud as a result of economic and political tuasles. While in chapter two we took onto the sources of literature, the Review, social objective political objectives and summary of literature Revie. Chapter three we make res...
ABSTRACT/PROPOSALI choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned. The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the entire world for the rest of this millennium and beyond. The phenomenon is a problem for youths everywhere nowadays, parents, teachers an...
TABLE OF CONTENT Title Page i Certification ii Dedication iii Acknowledgements iv Table of contents vi Abstract vii Chapter One: Introduction 1.1 Background of the study 1 1.2 Statement of the problem 1.3 Research Questions 1.4 Objectives of Study 1.5 significance of the study 1.6 Scope of the Study 1.7 Limitation of the Study Chapter Two: Literature Review and Theoretical Framework 2.0 Introduction 2.1 Definition of Investigative Journalism 2.1.1 Historical Background of Investigative...
mso-ansi-language:EN-US">ABSTRACT mso-ansi-language:EN-US">This research work which examines the influence of the mass media on socialization of citizenry using Ebonyi state as a case study was based on the research design called survey. Its sampling technique which happens to be the purposive sampling was used because of the specific population under research and who are mostly children of schooling age. The questionnaire which served as a means of data collection was distributed am...
Abstract This study was conducted in order to assess how sports news especially football sports were treated in Nigerian’s newspapers, by assessing the contents of the Nigerian sports papers, the readers interest given to various football leagues and level of prominence attached by way of placement and importance were also analyzed.Content analysis was used to gather data and the study sample was derived through stratified sampling method. A total of three (3) daily sports newspaper p...
ABSTRACT This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship ...