Mass Communication Research Papers/Topics

MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA. AN EVALUATION OF THE ROLE OF THE ELECTRONIC MEDIA

ABSTRACT In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development. Towards this end, 81 staff of NTA and Radio Nigeria were randomly selected to form the study sample. The members of this study sample were given of copies of structured questionnaires to complete. Their responses were analyzed using percentages and chi-square test. The result of the analysis revealed the findings discussed below. -The electronic m...

TELEVISION AS A POSTIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN

ABSTRCAT In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars Contrary what is regarded as the norms, this present study is specifically addressing itself to the positive contribution made by television on the socialization process of children. In obtaining a scientific conclusion, the research method adopted was the multi-staged sampling...

SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER)

ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives of this study was to find out the extent through which sales promotion can be used to improve sales. The review of other rela...

THE ROLE OF ELECTRONIC MEDIA IN THE CRUSADE AGAINST RELIGIOUS INTOLERANCE IN NIGERIA (A CASE STUDY OF RESIDENCE IF AWKA ANAMBRA STATE)

ABSTRACT This research work aims at finding out the role of electronic media on the crusade against religious intolerance. How electronic media mobilize and educate the religious intolerance and the best way to improve TV and radio station to help avoid religious intolerance in Nigeria. This work has been divided into four chapters, chapter one deals with the introduction with background of the study, statement of problem, significance of the study and research questions, hypothesis, chapter...

EFFECT OF MILITARY DITATORSHIP ON THE NIGERIA MASS MEDIA

ABSTRACT Media industry contributed positively towards the up-liftment of socialization in Nigeria. This project work is bold step into media industry structure and then contribution to the nation at large. Several aspect of the media were analyzed. Important aspect of the media and problems that are believed to be hindering the social responsibility of the Nigeria mass media under military dictatorship were also looked into.   TABLE OF CONTENT Title page Approval page Dedication Acknowled...

MASS MEDIA AND COVERAGE OF HEALTH AWARENESS SYSTEM IN NIGERIA (A CASE STUDY OF NTA ENUGU AND HEALTH CARE MAGAZINE)

ABSTRACT There is a general feeling that rural urban health programme cannot be engineered by Mass media.  But thanks for media pluralson.  This term which refers to an increase in the number and variety of media structures and organizations has improved the variety of functions to which the media put in the society. The aim of this study is to access the extent at which mass media propagates health messages in the society to minimize death and ensure better health condition. In order to a...

THE EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT (A CASE STUDY OF ESBS, NU OHA PROGRAMME

ABSTRACT This study is aimed at critically examining the effects mass media on rural development. The work also includes the origin of the programme, literature review, statement of the research problem. The hypothesis and the research methodology of the study, equally included are the data analysis, data interpretation, results, discussion as well as bibliography. The research problems is “The effectiveness of ESBS (ratio rural Enlightment programme “ONU OHA” The result of the study s...

The impact of communication on the organizational efficiency in NEPA Enugu.

1.1BACKGROUND OF THE STUDY What is today known as national electric power authority is a merger of the electricity cooperation of Nigeria (ECN) and Niger Dam authority (NDA) the former was created by the federal government responsible for major policies of mines and power.  It was empowered to generate transmitted distribute and sale electricity.  Consequently to take over all government downed undertaken throughout the country and to establish new ones if considered economically viable. Th...

THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU

ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market.  The question then is whether those that fall a need to satisfy in the society if they have, why do they fail....

THE EFFECT OF VOILENT FILM ON NIGERIAN CHILDREN . A CASE STUDY OF CHILDREN IN ENUGU URBAN.

ABSTRACT This project aims at the effect of violent film on Nigeria children, expecially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of the study. Chapter two reviews the literatures of other writers and elaborates more on the in. Chapter three dwells on the methodologies used in this research work. Chapter four is based on the data analyses and the results of the data collection and also the discussion of the result gotte...

“AN APPRAISAL OF PRESS FREEDOM IN AFRICAN SOCIETIES (A CASE STUDY OF NIGERIA IN PERIOD OF 1999 – 2003)”.

INTRODUCTION 1.1BACKGROUND TO THE STUDY Siebert, Peterson and schramm  in describing the Operation of the press in their book entitled four Theories of the press said that, “The press is not an instrument of government but rather a device for presenting evidence and argument on the basis of which the people can check on government and make up their minds as to policy.  It is imperative that the press be free from control and influence so that truth can emerge, all ideas can get fair heari...

THE IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE BEHAVIOUR OF OUR YOUTHS.

INTRODUCTION  THE ROOTS  Why are we what we are? Third world!  There are two broad competiting paradigms or models of theoretical understanding that seek to explain why some countries are poor and other are wealthy, why some are “first world” and others” Third world”.  These broad competiting paradigms are theory of “modernization” and the theory of “imperialism”.  Each paradigms has its own “clue concepts” or key explanatory categories” (Hagen 1962).  For modernis...

IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS (A CASE STUDY OF NNPC – PORT HARCOURT.)

ABSTRACT  This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the corporation was done using questionnaires. The findings revealed that formal channels of public relatio...

ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI – CORRUPTION CAMPAGIN

INTRODUCTION 1.1BACKGROUND OF THE STUDY Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and pleasures, it is a place where men and women of honor, experience, credibility and self consciousness have been cut their prime for daring to talk. It is a...

THE IMPACT OF THE RADIO NIGERIA PROGRMME NGWO NWA NGWU AKO ON THE PEOPLE OF NGWO IN UDI LOCAL GOVERNMENT AREA (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA (F.R.C.N)

1.0INTRODUCTION 1.1BACKGRAND TO THE STUDYThe Orgin of Ngwo Nwa Ngwu Ako is a central name for the entire Ngwo people which means the spirit of love ,oneness and the joy of every Ngwo man and woman .This is because history has  it that Ngwo which is made up of ten villages and at mile and recently five autonomous communities had one man as their father .The man in view was called NgwoAko, hence the unifying name ,NgwoAko   which literally means Ngwo Nwa Ako which literally means Ngwo .sons a...


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