INTRODUCTION 1.1BACKGROUND OF THE STUDY The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for t...
INTRODUCTION Pidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a pre – existed one. Pidgin English came into existence through English Language. The coming of the white men to Africa really changed a lot of cultures, languages, norm, ethnics and non – ethics values etc in African. The language pidgin ...
INTRODUCTION 1.1BACKGROUND OF THE STUDYFinance ahs been described as the bold of any business organization and its vital need is double realized where it is Ladcing Lease financing is becoming one of most important sources of finance for a firm.According to J.Iloh (2002) leasing is sources of long term financing involving a contractual agreement between two parties the lessor who owns the assets and the leases who is utilizing the asset in consideration of a periodic payment called lease r...
ABSTRACT This study is aimed at critically examine the effects mass- media on rural development. The work also includes the origin of the programme, Literature review, a statement of the research problem, the hypothesis and the research methodology of the study. Equally included are the data analysis, data interpretation, results, discussion as well as bibliography. The research problem is “The effectiveness of ESBS (radio) rural enlighten programme “ONU OHA”. The result of the stud...
ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work. and the library research and sample survey methods of research were used in this study. Among nine(9) questionnaires sent out, they were all duly completed and returned. The textual, tabular and simple percentage modes of presentation were use in analyzing, pre...
ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to serve as reference material for future researchers in the field of home movie production and mass communication. Responses wee gathered through research questionnaire from Igbo adults who are con...
ABSTRACT This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities. Questionnaires and oral ...
ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State. I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact roles, their differences and similarities, advantages and shortcomings and the likely ways both can help to enhance speedy of rural development. The sur...
ABSTRACT There have been meaningful contributions by researchers on the subject, Public Relations. This project developed after a series of consultants and research, it seeks to put to rest the thought of the minds of many people as to whether Public Relations is necessary in an industrial Organization. It is our belief that despite being the means through which public relations is mostly propagated the industry, as an organization also has an image to protect the need for an effective public...
ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective, subordinate to major actors in most television advertisements. Women’s role in Television advertisements have hitherto generated series of controversial arguments both in favour and against, especially in the advertisement of tobacco and alcohol products. Thoughts are also rife regarding various environmental and ...
ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis. In the work, the whole of the given tested hypot...
ABSTRACT The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”. This work was motivated by the felt need to know whether they have indifferent or apathetic behaviour to science reporting beat, whether the journalists possess adequate educational and professional skill for effective science and technological reporting and whether the journalists prefer other beats such as politics, crime, economy, sports and others t...
ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast. Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area. Having realized the importance ...
ABSTRACT Many people have attempted to produce formulas and philosophies for effective advertising. In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever. It needs only to achieve reaction on the part its audience, which will lead to a purchase of the products it presents; and advertising must conform to...
ABSTRACT Communication subsist and impacts upon everything, that is an event or occurrence worth noting. It is this pervasiveness of communication that has, with the development of man, animal and the elements, developed it into a major area of study as well as formidable social force. It is of pedestrian essence, an everyday thing (perhaps even an every moment thing) because it pervades our very existence, our very routine of living. The researcher’s interest in this topic emanated from ...