ABSTRACT The aim of the research was to assess the effectiveness of rebranding as a survival strategy and a case study of Powersales Fort Street Bulawayo was used. The research was set on three objectives which are to assess the effects of corporate renaming on competitiveness of an organization, to examine the impact of corporate colours on overall store image and to assess the effect of logo changes on consumer perceptions. The background of the study, research questions and statement of th...
ABSTRACT The research sought to determine the importance of extrinsic motivation in the management of people at work in achieving organizational objectives. The research was carried out at the Athienitis Fife Avenue Supermarket (AFVS). Research objectives were to ascertain if extrinsic motivation influences employee productivity, determine effectiveness of rewards offered and to identify the barriers in keeping up with employee motivation and productivity. The basic theories of motivation and...
ABSTRACT The research which was carried out between August and October 2014 sort to assess the impact of employee motivation on company performance at TM Rusape. The research was carried out after the researcher found out that the sales figures of TM Rusape as well as market share were falling at the same time workers repeatedly complain of not receiving their bonuses as well as working long hours. The study objectives were to assess the various motivational strategies that can be used by TM ...
ABSTRACT THIS RESEARCH WAS CONDUCTED FOR THE PURPOSE OF IDENTIFYING THE FOREMOST FACTORS AFFECTING ICT DIFFUSION AMONGST SMALL TO MEDIUM-SIZED HARDWARE RETAILERS. HAVING EMBRACED AND IMPLEMENTED ICTS, SMES OPERATING IN THE HARDWARE RETAILING INDUSTRY STAND TO BENEFIT IN VARIOUS WAYS. HOWEVER, IT APPEARS THAT THERE IS A SIGNIFICANTLY LOW RATE OF ICT UPTAKE AND DIFFUSION AMONGST HARDWARE RETAILERS IN GWERU. THE STUDY THEREFORE SOUGHT TO REVEAL THE FACTORS AFFECTING DIFFUSION OF ICTS AMONGST SMA...
ABSTRACT The rise and rapid advances in information and communication technologies (ICTs) has been at the centre of global socio-economic revolutions. The use of these ICTs has become a vital component for business success in developed countries. ICTs affect the performance, growth, expansion and services delivery of any business or organization. However Zimbabwe is a developing country and as such lags behind in terms of ICT adoption. This study focused on ICT adoption and use in Rural Counc...
ABSTRACT The study was based on the impact of merchandise assortment on customer retention, the case study being Village Spar. The researcher was inspired to carry out a study on this topic, because she saw firsthand the benefits that lay with good merchandising strategies. However environmental influences have since seen the Village Spar facing challenges that have affected assortment size. Statement of the problem is given. The objectives that were governing the study were, to find out the ...
ABSTRACT The researcher focused on the effects of contract farming practice on production output in cotton industry. The cotton companies of Zimbabwe has experience a decline in production output. The study also gives the challenges faced by the companies in cotton sector and this was done by focusing on the Cotton Company of Zimbabwe (Cottco). The researcher attempt to answer objectives like the effects of contract farming on production output on production output as well as challenges affec...
ABSTRACT The study was motivated by persistent operational risk exposures which could be pointed in daily operations at PSMI Westend Hospital and challenges have led to failed quality services and smooth running of operations in the organisation. The purpose of the study was to assess the effectiveness of operational risk practices at the organisation and to establish alternatives which can be used to mitigate and take control of the operational risk exposure the organisation is facing. The r...
ABSTRACT This research sought to assess the effectiveness of brand awareness strategies that were implemented by Peace Security to enhance brand visibility. The study was motivated by intense competition in the security industry, stagnant market share growth and dominance of a few brands in an industry with over a 1500 registered security companies. Peace security has been in the security industry for more than a decade but remained little known compared to late entrants despite various brand...
ABSTRACT The researcher’s main objective in carrying out the study was to investigate the influence of non financial incentives on employee motivation. The research was triggered by the researcher’s wish to improve the welfare of the workers at CF Pvt Ltd. This was in response to an outcry by the employees over poor remuneration, long working hours and poor working conditions at the organisation. These conditions caused an increase in the labour turnover rate. Turnover resulted in a loss ...
TABLE OF CONTENTS ACKNOWLEDGEMENTS ............................................................................................ II LIST OF TABLES .........................................................................................................VII LIST OF FIGURES ..................................................................................................... VIII ABSTRACT .................................................................................................................
ABSTRACT This study intended to establish the relationship between each of the selected social economic variables i.e. age at retirement, gender, and monthly pension, and the lifespan of retirees in Tanzania. The study employed quantitative research approach and diagnostic research design to measure the relationship between social economic variables of retirees and retirees’ lifespan in Tanzania. The nature of the data used was secondary, collected from Public Service Social Security Fund (...
ABSTRACT This study sought to establish the relationship between antecedents and outcomes of employee engagement in soft drink industry in Uganda. The specific objectives of this study were (1) to ascertain the relationship between engagement antecedents and employee engagement; (2) to determine the relationship between employee engagement and the work outcomes; (3) to establish whether after controlling for the antecedents of engagement, employee engagement will predict unique variance in w...
Abstract The study investigated the effects of branding on Godfrey Okoye University students’ patronage of GSM service providers. It sought to find out the most patronized GSM network by students of Godfrey Okoye University Enugu. A descriptive survey research design was used in carrying out this research work with a population of 1600 students. A sample of 309 students were used for the study. The researcher used Taro Yamane formula in determining the sample size for the students. The ...
ABSTRACT The importance of leadership in an organization cannot be over emphasized. Managers are often challenged with the most appropriate leadership style that will guarantee optimal organizational performance which are Charismatic leadership, Transactional leadership, Transformational leadership, Autocratic leadership, Bureaucratic leadership, Democratic leadership, Team leadership, and Strategic leadership. Motivation, Financial management, Personnel management and Asset Management were f...