ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey method constitute the research design. Questionnaire design by the researcher in five likert scale consti...
ABSTRACT The study examines the impact of bank consolidation on operational efficiency in First Bank Nigeria Plc Kaduna. Out of 125 staff, 100 were selected for the survey. Questionnaires constitute the main instrument for data collection. The mean scores was used to analyze data the research result indicates that: Consolidation improves services delivery and customer satisfaction through efficient operation as a result of good corporate governance mechanism. In spite of this positive effect ...
INTRODUCTION It is an undisputable fact that Nigeria of the pre-independence era was predominately small scale in its productions and marketing activities. Industrial revolution brought about a shift from the orthodox trade by barter to a more sophisticated marketing system where consumers satisfaction becomes the ultimate goal of the most businesses. Thus small scale business becomes the next option since they stood a better chance of offering a more personal relationship with customers as...
ABSTRACT The study examines the staff perception of marketing strategy of First Bank and zenith bank. Out of the total population of 235, 100 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. The survey method constitute the research design. Questionnaire design by the researcher in five likert scale constitute the research instrument. The mean scores was used to analyze data. The analysis indicates that the marketing strat...
ABSTRACT Going down memory lane, one can remember that major developed and upcoming Nations in the world have in one way or the other diversified their economy in various aspects but majorly on Agriculture. History had it that Malaysia - largest oil palm producing country in the world took its first seedlings from Nigeria, improved upon it and made it a strong hold for economic advancement. Likewise China, Korea, Singapore and India who not only improved their agricultural background but al...
ABSTRACT This paper examines the dynamic relationship between inflation and exchange rate volatility in Nigeria for the period 1970 to 2010 using Johansen Cointegration Technique. GARCH and ARCH (1,1) technique was employed to analyse the Volatility in Exchange Rate, and it was observed that the Exchange Rate was volatile over the study period. Augmented Dickey-Fuller was employed to determine the order of integration, and it was observed that the variables exhibited stochastic trend. Johanse...
Abstract This research focuses on the impact of oil and non-oil exports on Nigeria’s economy from 1981 to 2012. Data on gross domestic product, oil export and non-oil export were used. The ordinary least square (OLS) was used to estimate the parameters. The research results from econometrics analysis revealed that oil and non-oil exports have significant impact on Nigeria’s economy. The unit root test was conducted using the Augmented Dickey- Fuller and Phillip Perron unit...
ABSTRACT The objective of this study to access based on questionnaire the exceptional quality or other wise of the present economic effect of petroleum scarcity. Information was drawn from both primary and secondary source. The primary source include information were questionnaire raised to check petroleum users on the scarcity in Enugu state Nigeria. During that time , question on the general field of economic effect of petroleum scarcity in Enugu state Nigeria and on the cau...
ABSTRACT Fuel is a form of energy, according to Longman English Dictionary, fuel is a form of energy use for production. In that case, its scarcity will affect the living standard of the people in various ways. 1.It increase the cost of transportation 2.Social unrest 3.Electrical faults 4.The cost of food item and living 5.Adulteration of fuel The effects of fuel scarcity in Enugu metropolis cannot be over emphasis for it is of the very player for all the economic attribute to move on. Ther...
ABSTRACT This research is based on the economic effects of fuel scarcity in Nigeria. The research was carried out to find out the extent to which the entire population in Enugu metropolis has suffered due to fuel scarcity. The population used for this study is the workers of NNPPC, car owners, businessmen and women and the entire population of Enugu metropolis. The researcher used primary and secondary data which comprised of interviews and questionnaire to get information. From the data an...
ABSTRACT This research work tired to evaluate the extent of development in Entrepreneurship in a depressed economy like Nigeria. A closer and pragmatic approach was used by using Nigerian Association of Small-Scale Industrialists (NASSI) Enugu State Chapter. NASSI has been seen as one of the nations governmental agency involved in manpower development and training and financing small-scale industrialists. A lot of literatures by different authors were consulted in reviewing the related li...
ABSTRACT Fuel is a form of energy, according to Longman English Dictionary; fuel is a form of energy used for production. In that case, its scarcity will affect the living standard of the people in various ways. 1).It increases the cost of transportation 2).Social unrest 3).Electrical Faults 4).The cost of food items and living 5).Adulteration of fuel The effects of fuel scarcity in Enugu metropolis cannot be over emphasized for it is of the very player for all economic attribute to move on...
INTRODUCTION The advance learners dictionary defines unemployment as the amount of labour unused. When a factor of production is not doing any job we say it is unemployed. Furthermore, unemployment can also be seen as the stage where people who are qualified, available, capable and willing to work but cannot find a job to do. In this project, we are going to concentrate mainly on the effect of unemployment on the Nigeria economy in particular. Emphasis on labour which is the mos...
ABSTRACT External borrowing is a source through which many countries source revenue for development and economic growth of their countries. But this revenue can only help solve the problems of gross under – development when judiciously utilized. The burden of Nigeria’s external debt is more than the country can bear and the state of economic growth in the country is hampered due to debt crisis. The debt problem facing Nigeria is concerned on how to stop incurring more debts and device a...
ABSTRACT Fuel is a form of energy, according to Longman English Dictionary; fuel is a form of energy used for production. In that case, its scarcity will affect the living standard of the people in various ways. 1).It increases the cost of transportation 2).Social unrest 3).Electrical Faults 4).The cost of food items and living 5).Adulteration of fuel The effects of fuel scarcity in Enugu metropolis cannot be over emphasized for it is of the very player for all economic attribute to move on...