ABSTRACT This research was undertaken to evaluate the quality control system used by The Zimbabwe Bata Shoe Company Gweru. The study was motivated by challenges that the company is facing particularly in its School shoe category which include loss in market share, decline in sales volumes and increase in the amount of rejects. The main objectives of the study were to establish the factors causing the major quality problems in the school shoes category. Moreover the study also sought to invest...
ABSTRACT This research sought to evaluate product diversification as a survival strategy, using a case of Comhold Services.Chapter one has the background of the study the research objectives, the significance of the study, limitations, delimitations and definition of key terms. The objectives were to evaluate if diversification can be relied upon as a survival strategy, to determine the impact of related diversification on company profitability and to determine the impact of unrelated diversi...
ABSTRACT The study sought to assess the effectiveness of promotional activities carried out by Higher and Tertiary Institutions on students‟ choice of university since higher and tertiary institutions have adopted promotional tools to attract more students to survive competition hence the need to examine the effectiveness of these activities being undertaken. Literature reviewed identified Advertising, PR and publicity, direct marketing methods, sponsorships, sales promotion and exhibitions...
ABSTRACT The research conducted was to investigate the effectiveness of personal selling on company performance of Zimplow Holdings ltd t/a C.T. Bolts. The company was facing a diminishing trend in its sales and hence management took a decision to refocus its efforts on personal selling so as to improve the firm’s performance. Objectives of the study were to explore the effects of sales presentation on market share, to examine the effects of sales presentations on sales volume and to establ...
ABSTRACT The research was carried out to evaluate the effect of brand equity and its implications on customer lifetime value. Research was based on Nebula agencies trading as FABS hardware in Westgate, Harare. The objectives for the research were; to evaluate the effect of brand equity on customer lifetime value, effect of brand association on customer lifetime value and the effect of brand loyalty on customer lifetime value. The research covered the period from January to December 2015. Both...
ABSTRACT This research was undertaken to evaluate the effectiveness of franchising as a strategy for Dairibord to achieve competitiveness. The research was motivated by the challenges that the company is facing such as stiff competition, decrease in sales volume and market share and high operational cost. The major aims of this research were to determine the contribution of franchising on sales volume and market share, determine the contribution of product distribution and trademark franchisi...
ABSTRACT The study aimed at evaluating the influence of promotion mix on purchasing behavior in B2B markets. The study was conducted at TATU Holdings, in the Harare province of Zimbabwe. The study mainly aimed at measuring the effects of the following variables, personal selling on product interest, sales promotion on increasing or decreasing sales and advertising on product awareness. Data in the study was mainly acquired through a mixed method approach conducted using an exploratory and des...
ABSTRACT The research was carried out to assess the role of corporate identity management on influencing company performance in the insurance industry. The objectives of this research were to establish the effectiveness of corporate design on insurance policy sale growth, to determine if corporate communication improves Gross Premium Written( GPW) and to find out if corporate behavior influences customer retention. These objectives were used to gather literature from several authors to get an...
ABSTRACT The study was to determine the effectiveness of line extension strategies on brand sales performance with reference to Unilever Zimbabwe Harare branch. The research was centered on Unilever‟s most recent line extensions for its Lifebuoy and Vaseline brands. The objective of the study was to establish the impact of introducing a new flavor or variant on brand sales, to determine the effectiveness of new formulation on repeat purchases and to measure the effect of new packaging on br...
ABSTRACT The main aim of this study was to investigate the effectiveness of Facebook marketing on firm competitiveness in the Real Estate Sector in Zimbabwe focusing on Trevor Dollar Real Estate Gweru Branch’s case. The objectives of the study were to ascertain the role of Facebook advertising on increasing company profit, to assess the importance of Facebook engagement on firm’s market share and to assess the influence of Facebook publicity on enhancing corporate image. Literature of Fac...
ABSTRACT • The research which was undertaken from January to April 2014 looked at the effectiveness of customer retention strategies in managing customer attrition in the airline industry in Zimbabwe. The main purpose of this study is to assess the effects of customer retention strategies; loyalty programs, customer service, service recovery and promise fulfillment. Literature review was carried out on the effects of customer retention strategies on repeat purchase; the influence of service...
ABSTRACT This study examined the impact of Public Relations strategies employed by tax administrations on the level of tax compliance in SME‘s in Zimbabwe. The study sought to determine the extent to which the PR activities implemented in ZIMRA as the tax administration in Zimbabwe are assisting in improving the levels of tax compliance, the main areas of the study were establishing tax compliance levels, establishing how increasing media presence could also affect tax compliance and how ta...
ABSTRACT The main purpose for this research was to analyze the effectiveness of corporate social responsibility in establishing brand loyalty and the company under study was Delta Beverages-Chibuku. Literature was reviewed through the use of text books, previous thesis and different articles journals. The major driving force for this study was the stiff competition being faced by the Chibuku brand products resulting in a decrease in market share. Descriptive research and exploratory research ...
ABSTRACT This study was aimed at looking at the impact of QMS on company performance. The QMS which was mainly focused on was ISO 9001:2008. The background of the study unpack the key issues that drives the researcher to carry on a study on that area, which continuous decline in sales and very low customer satisfaction index. The research objectives were to determine how customer focus has an effect on customer loyalty, how leadership approach affect employee morale and the impact of continuo...
ABSTRACT Due to the intense competition faced by Tobacco Sales Floor, service quality has posed to be the strategy that can be adopted by the service organization in order for them to succeed. For the past 3 years Tobacco Sales Floor has been experiencing a constant decline in their sales volume and this has led the researcher to focus on the impact of service quality on customer satisfaction. The study aims at identifying the most appropriate service quality dimensions that can be used by To...