ABSTRACT The media are an indispensable agent of development in any nation given their invaluable contribution to governance as a watchdog and partner in progress with other arms of government. In a developing country like Nigeria, the mass media have been instrumental to the delivery and consolidation of the current democratic experience. Within this context, this paper examines the role the media have played and continue to play in the socio-political and socio-economic reengineering of str...