ABSTRACT
The study of Goodwill Management came to light the need for effective management for increased productivity causes. The study provides information to in businessmen who are interested in setting up manufacturing industries, but have little or no knowledge of the importance of the establishment of Goodwill Management which can be achieved through establish reputation customer acceptance introduction of a unique service, a state management.
The resources become interested in the study after considering the pitiful situation in our country today the problem of inflation, graduate unemployment, and retrenchment, out in salaries, economy recession to mention but a few.
Most of our fresh graduates who are victims of unemployment and retrenchment will have the opportunity of setting in manufacturing industries, which they could have done, if not far lack of adequate knowledge. The manufacturing industries and needs less capital than that of other undertakings, and so the necessary information required to enable that differentiate between the cost involved in setting up manufacturing industries and that of the understandings.
This will encourage them to become self employed by way of setting up manufacturing industries.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Preface
Abstract
Table of Contents
CHAPTER ONE
1.0Introduction
1.1Background of Study
1.2Statement of Problem
1.3Purpose of Study
1.4Research Question
1.5Statement of Hypothesis
1.6Significant of the Study
1.7Scope of the Study
References
CHAPTER TWO
2.0Literature Review
2.1Meaning and History of Goodwill Management
2.2Impact of Goodwill Management in Nigeria
2.3Management of Goodwill at Phinomar Feeds Nig. Ltd
References
CHAPTER THREE
3.1Research Design
3.2Area of the Study
3.3Population of the Study
3.4Sample and Sampling Technique/Procedure
3.5Instrument for Data Collection.
3.6Validation/Reliability of the Instrument
3.7Method of Data Collection Data Analysis
References
CHAPTER FOUR
Data Analysis and Presentation
4.1Testing of hypothesis
4.2Summary of result
CHAPTER FIVE
5.0Summary of Findings, Recommendation and Conclusions
5.1Summary of Findings
5.2Recommendation
5.3Conclusions and Suggestions for further Research
Bibliography
Appendixes
Questionnaire