How Relevant Is Communication Development To Business Organization Using Your Organization As A Case Study

BACKGROUND OF THE STUDY 

In every social formation or environment, man finds it necessary to bring themselves together in other to work and achieve a common goal. Before the existence of civilization, man have a different way of sharing information thoughts, attitude, believes and ideas between themselves through the use of signs, sound and symbols. But as man began to develop his society, they now come together and work towards achieving a common goal, this is when organisation came into being. Organisation are made up of different groups of people from different culture, tribes, norms and believe etc.

The question is how can this people from different tribes, languages and culture can work together and understand themselves? This is when how relevant communication came into existence. Relevant communication is highly needed in our develop organisation, in terms of interest, share thought, believe for the realization of the pre-determined objective managers in an organisation needs to communicate to their subordinate telling them about what to do, where and when to do it in the same vain. Subordinate need to know who is to report to all these done through effective communication.

In the process of organisational development in Nigeria, the survival of any organisation depend to a large extend on the availability of communication network strategies at all operational level of the organisation as a matter of fact, in every organisation be it civil service, educational institutions, political or religions setting needs an effective communication system to enable the organisation function very well in order to achieve the common goals and objectives.

It is not exaggeration to state that the standard of our organisation, corporate image and efficiency is directly related to the stand of communication system and their operation. Loose of customers and prestige can result from ineffective communication.

In general, every member of the business organisation must be in one way or the other be trained on the use of communication to create mutual understanding towards realization of organisation goals and objectives.