Impact Of Electronic Commerce On Retail Performance Case Study: Nakumatt Supermarket Kampala (Uganda)
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The purpose of the survey was to find out the impact of electronic commerce on retail
performance of Nakumatt supermarket Kampala (Uganda). To achieve this, objectives were
formulated which guided on examining the general objective of the survey. The specific
objectives formulated were: first, to find out the type of e-commerce applications used in
Nakumatt supermarket; second, to find out the efficiency ofNakumatt supermarket; third, to find
out the relationship between e-commerce and retailing.
The study was based on a survey design type of research where the research findings were
recorded exactly as given by the respondents. It was a quantitative research which was
descriptive in nature investigating on the impact of electronic commerce on retail performance of
Nakumatt supermarket. The researcher carried out a descriptive analysis of the data collected to
determine the current status of retailing and on the use of e-commerce, identify the key drivers
behind e-commerce so as to deepen understanding and explanation of them as instruments of
efficiency in retail performance.
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Research, A. & NDIRANGU, M (2021). Impact Of Electronic Commerce On Retail Performance Case Study: Nakumatt Supermarket Kampala (Uganda). Afribary. Retrieved from https://afribary.com/works/impact-of-electronic-commerce-on-retail-performance-case-study-nakumatt-supermarket-kampala-uganda
Research, AfroAsia, and MURABU NDIRANGU "Impact Of Electronic Commerce On Retail Performance Case Study: Nakumatt Supermarket Kampala (Uganda)" Afribary. Afribary, 12 Jun. 2021, https://afribary.com/works/impact-of-electronic-commerce-on-retail-performance-case-study-nakumatt-supermarket-kampala-uganda. Accessed 25 Jul. 2021.
Research, AfroAsia, and MURABU NDIRANGU . "Impact Of Electronic Commerce On Retail Performance Case Study: Nakumatt Supermarket Kampala (Uganda)". Afribary, Afribary, 12 Jun. 2021. Web. 25 Jul. 2021. < https://afribary.com/works/impact-of-electronic-commerce-on-retail-performance-case-study-nakumatt-supermarket-kampala-uganda >.
Research, AfroAsia and NDIRANGU, MURABU . "Impact Of Electronic Commerce On Retail Performance Case Study: Nakumatt Supermarket Kampala (Uganda)" Afribary (2021). Accessed July 25, 2021. https://afribary.com/works/impact-of-electronic-commerce-on-retail-performance-case-study-nakumatt-supermarket-kampala-uganda