Abstract
This research work was aimed at finding the Impact of NTA Enugu Commercials on
Consumers Demand for Malta Guinness. The researcher made use of the survey design to
gather necessary information. Copies of questionnaire were administered and retrieved from
the respondent. The findings showed that NTA, Enugu commercials have impact on
consumers demand for Malta Guinness. Also commercials affect the choice of products in a
competitive market. The researcher made some recommendations based on the findings of the
research. That companies should endeavour to spend reasonable amount of money on
commercials, which would be regained through increased sales volume. Manufacturing
companies should also carry out more pre-advertising and post advertising researches so as to
determine effectiveness of the commercial made.
TABLE OF CONTENTS
Title page i
Declaration ii
Certification iii
Dedication iv
Acknowledgements v
Table of contents/figures vi
List of tables ix
Abstract x
Raji, A. (2018). IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ENUGU COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINNESS. Afribary. Retrieved from https://afribary.com/works/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997
Raji, Alex "IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ENUGU COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINNESS" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997. Accessed 14 Oct. 2024.
Raji, Alex . "IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ENUGU COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINNESS". Afribary, Afribary, 29 Jan. 2018. Web. 14 Oct. 2024. < https://afribary.com/works/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997 >.
Raji, Alex . "IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ENUGU COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINNESS" Afribary (2018). Accessed October 14, 2024. https://afribary.com/works/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997