Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies

Abstract/Overview

The purpose of this paper is to assess the impact of personal cultural orientation and behavioral aspect of cultural intelligence on subjective success in self-employment in a multi-ethnic context. Based on Sharma (J Acad Mark Sci 38: 787–806, 2010) taxonomy of personal cultural orientations, the paper examines the impact of interdependence and social inequality orientations on subjective success in self-employment (measured in terms of job satisfaction). Self-employed individuals working in multiethnic communities in East Africa (Uganda and Kenya) were compared with their counterparts in Germany operating in a less culturally or ethnically diverse context. Moderated mediation analysis using PROCESS macro model 8 is applied to measure the direct and indirect effects. Interdependence and social inequality cultural orientations were positively related to subjective success in self-employment for the …

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APA

Baluku, M (2024). Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies. Afribary. Retrieved from https://afribary.com/works/impact-of-personal-cultural-orientations-and-cultural-intelligence-on-subjective-success-in-self-employment-in-multi-ethnic-societies

MLA 8th

Baluku, Martin "Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies" Afribary. Afribary, 03 Oct. 2024, https://afribary.com/works/impact-of-personal-cultural-orientations-and-cultural-intelligence-on-subjective-success-in-self-employment-in-multi-ethnic-societies. Accessed 25 Dec. 2024.

MLA7

Baluku, Martin . "Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies". Afribary, Afribary, 03 Oct. 2024. Web. 25 Dec. 2024. < https://afribary.com/works/impact-of-personal-cultural-orientations-and-cultural-intelligence-on-subjective-success-in-self-employment-in-multi-ethnic-societies >.

Chicago

Baluku, Martin . "Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies" Afribary (2024). Accessed December 25, 2024. https://afribary.com/works/impact-of-personal-cultural-orientations-and-cultural-intelligence-on-subjective-success-in-self-employment-in-multi-ethnic-societies

Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies

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