The study examined the impact of social media (Facebook, Myspace, Youtube, Internet, E-mail, Google+, Twitter etc) on political promises especially during electoral activities such as electoral campaigns, voting etc, and how political promises delivered through social media influence people who access social networking. The study was also carried out to investigate whether social media help the politicians to achieve electoral victory than using mass media to make political vows. The researchers adopted survey research method to investigate opinions of people living in Enugu State metropolis whose population is 722,664. Out of which, 400 representatives were sampled out for an interview. Technological Determinism Theory is reviewed as the theoretical framework of the study as well as other empirical relevant literatures. The findings of the study show that the effect of social media on political promises is very positive and effective on both the politicians and the electorate; it also helps the politicians to gain electoral victory during or after electoral processes; and, that the world is rapidly adopting the platform as the best new channels of disseminating electoral promises to the society. The researchers, therefore, recommended that the use of social media for electoral process should be encouraged especially in Africa. The problems associated with the process of disseminating effective campaign promises should be addressed by the government in order to improve the less privileged in the society, who by nature of negligence, were thrown behind.
Ugwu, A.
(2018). IMPACT OF SOCIAL MEDIA ON POLITICAL PROMISES. Afribary. Retrieved from https://afribary.com/works/impact-of-social-media-on-political-promises-5884
MLA 8th
Ugwu, Anderson
"IMPACT OF SOCIAL MEDIA ON POLITICAL PROMISES" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/impact-of-social-media-on-political-promises-5884. Accessed 24 Sep. 2023.
MLA7
Ugwu, Anderson
. "IMPACT OF SOCIAL MEDIA ON POLITICAL PROMISES". Afribary, Afribary, 29 Jan. 2018. Web. 24 Sep. 2023. < https://afribary.com/works/impact-of-social-media-on-political-promises-5884 >.
Chicago
Ugwu, Anderson
. "IMPACT OF SOCIAL MEDIA ON POLITICAL PROMISES" Afribary (2018). Accessed September 24, 2023. https://afribary.com/works/impact-of-social-media-on-political-promises-5884
We accept several ATM, debit, credit cards. We also process direct bank debit, mobile money and USSD payments. Click "Pay Now" below to pay online and access works immediately.