ABSTRACT
The study examined the impact of social media (Facebook, Myspace, Youtube, Internet, E-mail, Google+, Twitter etc) on political promises especially during electoral activities such as electoral campaigns, voting etc, and how political promises delivered through social media influence people who access social networking. The study was also carried out to investigate whether social media help the politicians to achieve electoral victory than using mass media to make political vows. The researchers adopted survey research method to investigate opinions of people living in Enugu State metropolis whose population is 722,664. Out of which, 400 representatives were sampled out for an interview. Technological Determinism Theory is reviewed as the theoretical framework of the study as well as other empirical relevant literatures. The findings of the study show that the effect of social media on political promises is very positive and effective on both the politicians and the electorate; it also helps the politicians to gain electoral victory during or after electoral processes; and, that the world is rapidly adopting the platform as the best new channels of disseminating electoral promises to the society. The researchers, therefore, recommended that the use of social media for electoral process should be encouraged especially in Africa. The problems associated with the process of disseminating effective campaign promises should be addressed by the government in order to improve the less privileged in the society, who by nature of negligence, were thrown behind.
TABLE OF CONTENTS
Title Page i
Approval Page ii
Dedication iii
Acknowledgement iv
Abstract v
Chapter One:
Introduction
1.1 Background of the study 1
1.2 Statement of Problems 6
1.3 Objectives of the study 7
1.4 Significance of the Study 8
1.5 Research Questions 8
1.6 Research Hypothesis 9
1.7 Theoretical Framework 10
1.8 Scope of the study 12
1.9 Limitation of the study 12
1.10 Definitions of the Terms 13
References
Chapter Two:
Literature Review
2.1 Source of Literature 16
2.2 The Review 16
2.3 Summary of Literature 31
References
Chapter Three:
Methodology
3.0 Research Method 34
3.1 Research Design 34
3.2 Area of Study 35
3.3 Research Population 35
3.4 Research Sample 36
3.5 Sample Technique 37
3.6 Instrument of Data Collection 38
3.7 Method of Data Collection 38
3.8 Method of Data Analysis 39
3.9 Expected Results 40
References
Chapter Four:
Presentation and Interpretation Data
4.1 Data Presentation and Analysis 43
4.2 Testing of Hypothesis 49
4.3 Discussion of the Results 53
Chapter Five:
Summary of Conclusion and Recommendation
5.1 Summary 56
5.2 Conclusion 57
5.3 Recommendations 56
Bibliography
Appendix