The purpose of the study was to investigate the impact of strategic planning on
organizational performance. The study was conducted at Equator flower farm, Eldoret
branch. The objectives of the study was to; to assess the level of organizational policies
and action influence on organizational performance at Equator Flowers, Eldoret, to
identify the appropriate planning that can be used at Equator Flowers, Eldoret, to
determine employees' attitude and participation regarding organizational performance at
Equator Flowers, Eldoret and to determine how inndvation and learning influence
organizational performance. The study adopted a case study research design. For the
purpose of this study, the study targeted the management, departmental heads and
employees within the flower organization. The study targeted 2 senior management, 5
departmental heads and 98 employees. A sample size of 31 respondents was selected to
participate in the study. The researcher used stratified sampling technique to select the
senior management and departmental heads while simple random sampling was used to
select the employees. The researcher used questionnaires and interview schedule as data
collection instruments in the organization. Questionnaires were administered to the
departmental heads and employees while interview schedule was administered to the
manager. The computer program, Statistical Package for Social Science (SPSS) version
17 for windows, was useful in coding the data that was collected. The data was
organized, presented, analyzed and interpreted using descriptive statistics. Descriptive
statistics that was used to analyze data was frequencies tables, percentages, and charts.
Another method that was used was regression and correlation analysis. The management
at the Equator flowers and other organizations will find the study significant in that it
provides a useful framework for managing their organizations through strategic plans,
thus understanding the role of strategic planning in the accomplishment of organizational
objectives. This way, strategic planning becomes a motivational tool for both the
management and employees.
ANDALY, C (2021). Impact Of Strategic Planning On Organizational Performance: A Case Study Of Equator Flower Farm In Eldoret East District, Kenya.. Afribary. Retrieved from https://afribary.com/works/impact-of-strategic-planning-on-organizational-performance-a-case-study-of-equator-flower-farm-in-eldoret-east-district-kenya
ANDALY, CAROLINE "Impact Of Strategic Planning On Organizational Performance: A Case Study Of Equator Flower Farm In Eldoret East District, Kenya." Afribary. Afribary, 28 May. 2021, https://afribary.com/works/impact-of-strategic-planning-on-organizational-performance-a-case-study-of-equator-flower-farm-in-eldoret-east-district-kenya. Accessed 24 Sep. 2023.
ANDALY, CAROLINE . "Impact Of Strategic Planning On Organizational Performance: A Case Study Of Equator Flower Farm In Eldoret East District, Kenya.". Afribary, Afribary, 28 May. 2021. Web. 24 Sep. 2023. < https://afribary.com/works/impact-of-strategic-planning-on-organizational-performance-a-case-study-of-equator-flower-farm-in-eldoret-east-district-kenya >.
ANDALY, CAROLINE . "Impact Of Strategic Planning On Organizational Performance: A Case Study Of Equator Flower Farm In Eldoret East District, Kenya." Afribary (2021). Accessed September 24, 2023. https://afribary.com/works/impact-of-strategic-planning-on-organizational-performance-a-case-study-of-equator-flower-farm-in-eldoret-east-district-kenya