ABSTRACT
The study was carried out to find out the Influence of Digital Television and
Women life style in Uganda taking a comparative case study of Heavy and Light
Viewers in Makindye Division.
General aim of this study was to focus on influence of Digital television and
women life style in Makindye Division, Uganda.
The study aimed at focusing the influence of Digital television and women life
style in Makindye Division, Uganda, establishing the measures to be taken to
improve the influence of digital life style in Makindye Division.
The study applied both qualitative and quantitative research designs where
interviews and questionnaires were used. Data was collected from both primary
and secondary sources. Data was processed and analysed using formal tables,
pie charts, narrative text, and correlation to find out the relationship between
the Influence of Digital Television and Women life style in Uganda. A total of
the sample size was 150 respondents were considered out of the entire
population in the Makindye division.
The findings were mainly used for testing preliminary findings and filling in
gaps in data required.
The findings revealed the problems faced by digital viewers in Makindye
division which was chosen because it brought together experts whose
experience varied and hence enriched the findings, the information given was
accurate and reliable and mistakes given by one respondent was easily
corrected and also allowed in-depth probing.
Recommendations on this study proved the hypothesis 'greater the exposure to
Digital television greater the effect on the lives of women in Makindye Division,
Ug8.nda' and implied that th ere is an association between Digital television
viewing and effects on viewers. The study claimed that th is relationship in
some cases can change life patterns or mould personalities. Therefore, viewers
are required to be alert and use it sensibly. Policy-makers should take extreme
care while formulating rules and regulations.
The conclusion of the study also corresponds to the observation made by Albert
Bandura while discussing Social Learning Theory. According to him, learning
occurs when the observer perceives events or behavior in television and he j she
feels competent in performing them. Interestingly, a majority of the
respondents have disagreed that they relate characters to their lives despite
copying them in more than one area. Reason may be that viewers have Lhe fear
that characters shown in Digital television programmes are not acceptable or may not be rewarded in the society.
WILLIAM, O (2021). Influence Of Digital Television And Women Life Style In Uganda: A Comparative Case Study Of Heavy And Light Viewers In Makindye Division. Afribary. Retrieved from https://afribary.com/works/influence-of-digital-television-and-women-life-style-in-uganda-a-comparative-case-study-of-heavy-and-light-viewers-in-makindye-division
WILLIAM, OCEN "Influence Of Digital Television And Women Life Style In Uganda: A Comparative Case Study Of Heavy And Light Viewers In Makindye Division" Afribary. Afribary, 03 Jun. 2021, https://afribary.com/works/influence-of-digital-television-and-women-life-style-in-uganda-a-comparative-case-study-of-heavy-and-light-viewers-in-makindye-division. Accessed 08 Sep. 2024.
WILLIAM, OCEN . "Influence Of Digital Television And Women Life Style In Uganda: A Comparative Case Study Of Heavy And Light Viewers In Makindye Division". Afribary, Afribary, 03 Jun. 2021. Web. 08 Sep. 2024. < https://afribary.com/works/influence-of-digital-television-and-women-life-style-in-uganda-a-comparative-case-study-of-heavy-and-light-viewers-in-makindye-division >.
WILLIAM, OCEN . "Influence Of Digital Television And Women Life Style In Uganda: A Comparative Case Study Of Heavy And Light Viewers In Makindye Division" Afribary (2021). Accessed September 08, 2024. https://afribary.com/works/influence-of-digital-television-and-women-life-style-in-uganda-a-comparative-case-study-of-heavy-and-light-viewers-in-makindye-division