Influence Of Televdsion Advert~Sment To Audiences On Fash~On: A Case Study Of Urban Tn ~N Central Uganda Kampala District

ABSTRACT

The study assessed the influence of television advertising to the audience on fashion. The objectives of the study include; establishing the management techniques used by television advertisers to influence the audience; to assess the outcomes of television advertising; find out possible solutions to the negative outcomes of television advertising among others. The research employed descriptive research approach where simple random sampling technique was used to get the sample size which was used to that the problem at hand described in-depth which required collecting information through questionnaire, interviews and a total sample size of 29 informants was interviewed. This size was more preferable due to time limit, the resources available to carryout the research and it was also used to ensure accuracy in data collection and data was analyzed quantitatively and qualitatively inform of: graphs, tables, charts depending on the convenience and requirements of that data collected, and conclusion were drawn. The major findings of the study was that up to 78% of the respondents continue to be negatively influenced by television advertising such as wastage of resources, among others. Responsible stakeholders such as the government and concerned authorities have done completely little to curb down these problems caused by television advertising. In conclusion therefore, there is need for the government and concerned authorities to join hands to support and improve on the advertising process.