LOCALIZATION AND PRODUCTIVITY OF BUSINESS ORGANISATIONIN LIRA DISTRICT. A CASE OF SMALL SCALE ENTERPRISES IN LIRA MUNICIPALITY.

ABSTRACT

This study was purposely designed and conducted to study the impact of physical

ocation on the prod_uctivity of small scale businesses in Lira municipality.

fhe study was focused to find out to identify the different types of locations

::1vailable to small scale business organizations, to establish why small scale

:>usiness organizations tend to gravitate towards particular types of sites, to

:;stablish the relationship between location and productivity of small scale business

xganizations within Lira Municipality.

fhe researcher applied quantitative and qualitative study design, the research

nstruments used to obtain data during this study composed of Questionnaires and

nterview Guide, while observation was made for triangulation purpose.

Jata collection was guided by research questions, the different types of locations

::1vailable to small scale business organizations,

I\ total of 150 respondents were sampled using simple random sampling methods

=rom Lira municipality, considering the variables of study, distributed among women

::1nd men with small scale businesses and 42 of them were interviewed.

I

iJuring the study the researcher came out with the finding that most small

:>usinesses are not very productive due to bad locations and therefore came out

Nith the following recommendation: Small scale business entities should organize

::1nd register themselves into groups; from local, regional to national level in order to

1elp them reap the benefits of formal trade associations.

Small scale business owners and managers should do a thorough catchment area

::1nalysis and narrow down to the most optimal sites.

Small scale business operators, owners, and managers should draw attention to

:he quality of in-store workforce which represents 1the business. Workforce should

:>e trained either formally or informally to carry out their tasks.