LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS

ABSTRACT
Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks.
This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences.
The study  was done using survey research design with questionnaires  as they key instrument for collecting primary data. A total of 100 and 200 banks customers and  officials questionnaires respectively were duly completed and analyzed based on the analysis of the generated data formulation hypothesis were tested   at 95% level of significance using 2 test of profit.

The under listed constitute some of due major finding of the study management of bank have special  preference for large markets like Lagos and Aba for their branch locations.  Manketing activities of banks in these  large markets are dieted at protecting and expanding their stream of revenues un these areas banks in both market describes the nature of their banking business in terms of the product service they offer and their. I.T power  of product continues product service innovations and improvements banks should always invest heavily in information technology to remain relevant and profitable.  As banks must to open branches in these market it is appropriate for bank  to make their customer defendant on them and gain their trust and confidence
 
TABLE  OF CONTENT 
Cover page
Title page
Certification 
Dedication 
Acknowledgement
Table of contents 

CHAPTER ONE
Introduction 
1.1Background   of the study
1.2Statement of the study
1.3 Objective of study
1.4Research question
1.5Formulation of hypotheses 
1.6Scope and limitation of the study
1.7Significance of study
Reference

CHAPTER TWO 
2.1Theatrical background 
2.2Marketing concept 
2.3Banking customer consider in selecting their banks
2.3.1Location factor in influencing marketing of financial service in Lagos and Aba market

CHAPTER THREE
3.0Research  methodology
3.1Types of data
3.2Research design 
3.3Research instrument 
3.4Pre-test of questionnaires
3.5Determination of population
3.6Questionnaires administration 
3.7Responses rate.

CHAPTER FOUR
4.1Preamble 
4.2Data analysis profile of banks official 
4.3Data analysis for banks customer 
4.4Test hypothesis/ research question

CHAPTER FIVE  
 Summary of finding recommendation 
5.1Summary of findings
5.2Recommendations
5.3Conclusion
Bibliography 
Appendixes   
 

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APA

Kings, S. (2018). LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS. Afribary. Retrieved from https://afribary.com/works/locational-factors-influencing-the-marketing-of-financial-service-in-lagos-and-aba-markets-3865

MLA 8th

Kings, Solomon "LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/locational-factors-influencing-the-marketing-of-financial-service-in-lagos-and-aba-markets-3865. Accessed 20 Apr. 2024.

MLA7

Kings, Solomon . "LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS". Afribary, Afribary, 29 Jan. 2018. Web. 20 Apr. 2024. < https://afribary.com/works/locational-factors-influencing-the-marketing-of-financial-service-in-lagos-and-aba-markets-3865 >.

Chicago

Kings, Solomon . "LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS" Afribary (2018). Accessed April 20, 2024. https://afribary.com/works/locational-factors-influencing-the-marketing-of-financial-service-in-lagos-and-aba-markets-3865

Document Details
Field: Marketing Type: Project 90 PAGES (10035 WORDS) (doc)