ABSTRACT
Although the concept of participatory development communication is decades old,
many years of autocratic military rule has robbed African scholars and media
practitioners of the context needed to explore the full participatory potentials of the
media. With eight years of democracy and heavy development burdens, Nigeria is
ripe for assessment with regard to the role of its media in engendering participatory
development. From a small-scale study, this paper discovers that while radio stations
expend tremendous time and energy producing and airing development programmes,
the listeners in the selected rural area mostly avoid such programmes
and spend their time and batteries on a strange genre of programmes tagged ‘bizarreoccurrence’
programmes. This implies that the listeners are not properly taken into
account, let alone involved in the production of these development programmes.
This is clearly contrary to the tenets of participatory development communication
and democracy. The paper suggests ways by which radio can become a more
participatory medium with its mission, focus and products consistent with the
democratic dispensation.
Ojebode, A (2021). Low Patronage of Development Radio Programmes in Rural Nigeria: How to Get Beyond the Rhetoric of Participation. Afribary. Retrieved from https://afribary.com/works/low-patronage-of-development-radio-programmes-in-rural-nigeria-how-to-get-beyond-the-rhetoric-of-participation
Ojebode, Ayobami "Low Patronage of Development Radio Programmes in Rural Nigeria: How to Get Beyond the Rhetoric of Participation" Afribary. Afribary, 22 Apr. 2021, https://afribary.com/works/low-patronage-of-development-radio-programmes-in-rural-nigeria-how-to-get-beyond-the-rhetoric-of-participation. Accessed 26 Apr. 2024.
Ojebode, Ayobami . "Low Patronage of Development Radio Programmes in Rural Nigeria: How to Get Beyond the Rhetoric of Participation". Afribary, Afribary, 22 Apr. 2021. Web. 26 Apr. 2024. < https://afribary.com/works/low-patronage-of-development-radio-programmes-in-rural-nigeria-how-to-get-beyond-the-rhetoric-of-participation >.
Ojebode, Ayobami . "Low Patronage of Development Radio Programmes in Rural Nigeria: How to Get Beyond the Rhetoric of Participation" Afribary (2021). Accessed April 26, 2024. https://afribary.com/works/low-patronage-of-development-radio-programmes-in-rural-nigeria-how-to-get-beyond-the-rhetoric-of-participation