This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy.
Chapter one of this project deals with general introduction of what marketing of financial services is all about, objectives, significance and limitation of the study.
Chapter two deals with the research used, two distinct types of data collection instruments on the write-up questionnaire and library research.
Chapter three deals with the research methods used by the project work. Sources of data, secondary date, collection of data and methods of data collection.
Chapter four deals with findings of the study. The findings of the study was that banks face a lot of challenges.
That is to say, Nigerian bank marketers is practicing what they preach
Chapter five deals with recommendation and conclusion were drawn from the findings of the study.
Ugwu, A.
(2018). MARKETING OF FINANCIAL SERVICES IN OUR BANKING INDUSTRIES TODAY. Afribary. Retrieved from https://afribary.com/works/marketing-of-financial-services-in-our-banking-industries-today-7053
MLA 8th
Ugwu, Anderson
"MARKETING OF FINANCIAL SERVICES IN OUR BANKING INDUSTRIES TODAY" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/marketing-of-financial-services-in-our-banking-industries-today-7053. Accessed 30 Nov. 2023.
MLA7
Ugwu, Anderson
. "MARKETING OF FINANCIAL SERVICES IN OUR BANKING INDUSTRIES TODAY". Afribary, Afribary, 29 Jan. 2018. Web. 30 Nov. 2023. < https://afribary.com/works/marketing-of-financial-services-in-our-banking-industries-today-7053 >.
Chicago
Ugwu, Anderson
. "MARKETING OF FINANCIAL SERVICES IN OUR BANKING INDUSTRIES TODAY" Afribary (2018). Accessed November 30, 2023. https://afribary.com/works/marketing-of-financial-services-in-our-banking-industries-today-7053
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