In every organization there are certain marketing strategies that should be considered.
This is because the performance depends on the strategies chosen.
This has always been a problem to some organizations that choose poorly those
The aim of the objectives is to solve the problems concerning the strategies. Those
objectives are as follows.
i. To investigate the various marketing strategies offered by Uganda telecom so as to
establish a clear picture on the ground.
ii. Examine the effect of marketing strategies and performance in Uganda telecom.
iii. Establish indicators of performance in Uganda telecom.
The research also comments by different authors concerning the marketing strategies in
Telecom Companies and how the strategies affect the performance of the company are
Different research methodologies are discussed. Both primary and secondary data are
used .Interviews; questionnaires and the study of the documents of the telecom company
are used in the collection of the data concerning the organization
The data that was collected from the case study is analyzed, with an aim of validating the
method of choice for solution development and implementation.
The research further presents the conclusion and recommendation of the study. The first
section discusses the conclusion of the research findings, finally section two presents the
recommendations of the study.
MUSILI, M (2021). Marketing Strategies And Performance Of Telecommunication Companies: A Case Study Of Uganda Telecom. Afribary. Retrieved from https://afribary.com/works/marketing-strategies-and-performance-of-telecommunication-companies-a-case-study-of-uganda-telecom
MUSILI, MUSEMBI "Marketing Strategies And Performance Of Telecommunication Companies: A Case Study Of Uganda Telecom" Afribary. Afribary, 11 Jun. 2021, https://afribary.com/works/marketing-strategies-and-performance-of-telecommunication-companies-a-case-study-of-uganda-telecom. Accessed 24 Jul. 2021.
MUSILI, MUSEMBI . "Marketing Strategies And Performance Of Telecommunication Companies: A Case Study Of Uganda Telecom". Afribary, Afribary, 11 Jun. 2021. Web. 24 Jul. 2021. < https://afribary.com/works/marketing-strategies-and-performance-of-telecommunication-companies-a-case-study-of-uganda-telecom >.
MUSILI, MUSEMBI . "Marketing Strategies And Performance Of Telecommunication Companies: A Case Study Of Uganda Telecom" Afribary (2021). Accessed July 24, 2021. https://afribary.com/works/marketing-strategies-and-performance-of-telecommunication-companies-a-case-study-of-uganda-telecom