The researcher chose this topic because companies face a number of
marketing strategies to choose from which impacts heavily on the sales
of their products. The way these marketing strategies influence
consumer attitudes, creates awareness, persuades potential and
existing customers, supports purchase decisions, and creates brand
loyalty as major impacts on the sales of the products offered in the
market place. It is in this competitive environment that companies seek
to apply marketing strategies that can help them to improve and
increase on their sales.
The topic of the study was to examine the impacts of application of
marketing strategies on the sales of Coca cola products at Century
Bottling Company Mbarara. The specific objectives of the study were; to
assess the effects of advertising on the sales of coca cola products at
Century Bottling Company Mbarara, to examine the effects of sales
promotion on the sales of Coca cola products at Century Bottling
Company Mbarara and to evaluate the relationship between marketing
strategies and sales at Century Bottling Company Mbarara.
The data was collected from secondary and primary sources. The
researcher used questionnaires and interviews as the research
instruments. Close ended questions were used to obtain data from a
sample size of 10 respondents chosen through simple random sampling.
The respondents comprised of employees of Century Bottling Company
The data was analyzed usmg percentiles as a statistical method. The
information was presented in form of tables. The results obtained show
that marketing strategies of advertising, sales promotion and marketing
research were very important on influencing sales levels.
INNOCENT, M (2021). Marketing Strategies And Sales: A Case Study Of Century Bottling Company Mbarara Branch. Afribary. Retrieved from https://afribary.com/works/marketing-strategies-and-sales-a-case-study-of-century-bottling-company-mbarara-branch
INNOCENT, MWESIGWA "Marketing Strategies And Sales: A Case Study Of Century Bottling Company Mbarara Branch" Afribary. Afribary, 12 Jun. 2021, https://afribary.com/works/marketing-strategies-and-sales-a-case-study-of-century-bottling-company-mbarara-branch. Accessed 13 Aug. 2022.
INNOCENT, MWESIGWA . "Marketing Strategies And Sales: A Case Study Of Century Bottling Company Mbarara Branch". Afribary, Afribary, 12 Jun. 2021. Web. 13 Aug. 2022. < https://afribary.com/works/marketing-strategies-and-sales-a-case-study-of-century-bottling-company-mbarara-branch >.
INNOCENT, MWESIGWA . "Marketing Strategies And Sales: A Case Study Of Century Bottling Company Mbarara Branch" Afribary (2021). Accessed August 13, 2022. https://afribary.com/works/marketing-strategies-and-sales-a-case-study-of-century-bottling-company-mbarara-branch