This study investigated the marketing system of Palmyra Palm products in North-eastern
Nigeria to; identify its marketable products, channels of distribution and roles of market
participants, and also assess its marketing facilities in North-eastern Nigeria. Data were
generated through market surveys and interviews on 203 respondents selected randomly
from Adamawa, Bauchi and Yobe markets. The generated data were analysed using
descriptive statistics where appropriate. Marketing system focusing market organization was
analyzed qualitatively by observing the marketing channels, roles of market participants and
marketing facilities. The results revealed that exchange and ownership of title to products
occurred at the local markets (54.0%), farmers' homes (37.7%), and farmers' farms (6.2%),
and inter-states' markets (2.1%). The marketing channel of Palmyra palm was highly
decentralised and thus the marketing system was expected to be operationally efficient.
However, because of poor road network, high transportation cost and poor marketing
facilities, the marketing system was adjudged operationally inefficient. Market participants
introduced flaws in the marketing system; farm-gate middlemen dominated marketing
operations, commissioned buying agents over-depended on wholesalers for capital, and
there was collusion in price determination. Marketing facilities namely market places,
storage, processing, transportation and packaging were crude and inadequate, while credit
facilities were virtually absent. To address these inadequacies, the study recommended
provision of improved marketing facilities and communication gadgets, formation of
consumer co-operative organizations to check the excesses of the middlemen in the market
and more research into the marketing of Non-timber forest resources.
POPOOLA, T (2021). Marketing System Of Non-Timber Forest Products:-The Case Of Palmyra Palm In North-Eastern Nigeria. Afribary. Retrieved from https://afribary.com/works/marketing-system-of-non-timber-forest-products-the-case-of-palmyra-palm-in-north-eastern-nigeria
POPOOLA, TEE "Marketing System Of Non-Timber Forest Products:-The Case Of Palmyra Palm In North-Eastern Nigeria" Afribary. Afribary, 20 Apr. 2021, https://afribary.com/works/marketing-system-of-non-timber-forest-products-the-case-of-palmyra-palm-in-north-eastern-nigeria. Accessed 30 Nov. 2023.
POPOOLA, TEE . "Marketing System Of Non-Timber Forest Products:-The Case Of Palmyra Palm In North-Eastern Nigeria". Afribary, Afribary, 20 Apr. 2021. Web. 30 Nov. 2023. < https://afribary.com/works/marketing-system-of-non-timber-forest-products-the-case-of-palmyra-palm-in-north-eastern-nigeria >.
POPOOLA, TEE . "Marketing System Of Non-Timber Forest Products:-The Case Of Palmyra Palm In North-Eastern Nigeria" Afribary (2021). Accessed November 30, 2023. https://afribary.com/works/marketing-system-of-non-timber-forest-products-the-case-of-palmyra-palm-in-north-eastern-nigeria