Mobile Commerce As A Tool For Enhancing Business Competitive Advantage: A Case Study Of Mumias Sugar Company Ltd

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TABLE OF CONTENTS

Contents Page

Declaration ................................................................................ .

Approval.................................................................................... 11

Dedication.................................................................................. 111

Acknowledgement........................................................................ iv

Table of contents.......................................................................... v

List of tables............................................................................... viii

List of figures.............................................................................. 1x

Abbreviation................................................................................. x

CHAPTER ONE

Introduction .......................................................................................... 1

1.0 Introduction ...................................................................................... 1

I .1 Back Ground of the study ..................................................................... 1

1.2 Back ground of the company ................................................................. .2

1.3 Statement of the problem ...................................................................... 2

1.4 Significance of the Study ..................................................................... .3

1.5 Objectives of the Study ........................................................................ 4

1.6 Scope ofStudy ................................................................................. 4

1.7 Research Questions ............................................................................... 5

I .8 Limitations Of the study ..................................................................... .5

1.9 Conceptual Frame Work ....................................................................... 7

CHAPTER TWO

Literature Review .................................................................................. 8

2.0 Introduction .................................................................................... 8

2.1 Literature review and other researcher's work ............................................. 8

2.2 Definition of Mobile Commerce ............................................................ 9

2.3 Application ofMobile Commerce Technology ............................................ .10

2.3.1 Sales and Marketing Departments ................................................... 10

2 .3 .2 Manufacturing and Production Departments ....................................... 10

2.3.3 Finance and Accounting .............................................................. .11

2.3 .4 Human Resource Department.. ...................................................... .11

2.4 Development of Mobile Commerce Systems ............................................... 12

2.5 Modes of Mobile Commerce Connectivity .................................................. 12

2.6 The Business perspective of information Technology .................................... .14

2.7 Development ofMobile commerce system ................................................................. 15

2.8 Challenges facing the mobile commerce system .......................................... .16

2.9 How can new technological System affect an organization .............................. 18

2.10 Problems posed by new Technology infrastructure ...................................... 19

2.11 Suggested Solutions to the posed problem ................................................. 20

CHAPTER THREE

Research Design and Methodology .................................................................... 21

3 .0 Introduction ...................................................................................... 21

3.1 Research Design ................................................................................ 2 I

3.2 The Population ofthe Study ..................................................................... 21

3.3 Sample and Sampling Techniques ............................................................ 22

3.4 Data Capture Techniques ...................................................................... 22

3.4.1 Primary Sources ofData ..................................................................... 23

3.4.2 Secondary Sources ofData ...................................................................... 23

3.5 Data Analysis and Presentation .............................................................. .23

3.5.1 Discussant Method ........................................................................... 24

3.5.2 Content Analysis .............................................................................. 24

3.5.3 Statistical Tools ............................................................................... 24

3.6 Variable for study .............................................................................. 24

CHAPTER FOUR

Data presentation and Discussion of Research findings ....................................... 26

4.0 Introduction ...................................................................................... 26

4.1 Demographic Data .............................................................................. 26

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APA

YAGI, A (2021). Mobile Commerce As A Tool For Enhancing Business Competitive Advantage: A Case Study Of Mumias Sugar Company Ltd. Afribary. Retrieved from https://afribary.com/works/mobile-commerce-as-a-tool-for-enhancing-business-competitive-advantage-a-case-study-of-mumias-sugar-company-ltd

MLA 8th

YAGI, AMUMI "Mobile Commerce As A Tool For Enhancing Business Competitive Advantage: A Case Study Of Mumias Sugar Company Ltd" Afribary. Afribary, 10 Jun. 2021, https://afribary.com/works/mobile-commerce-as-a-tool-for-enhancing-business-competitive-advantage-a-case-study-of-mumias-sugar-company-ltd. Accessed 19 Oct. 2021.

MLA7

YAGI, AMUMI . "Mobile Commerce As A Tool For Enhancing Business Competitive Advantage: A Case Study Of Mumias Sugar Company Ltd". Afribary, Afribary, 10 Jun. 2021. Web. 19 Oct. 2021. < https://afribary.com/works/mobile-commerce-as-a-tool-for-enhancing-business-competitive-advantage-a-case-study-of-mumias-sugar-company-ltd >.

Chicago

YAGI, AMUMI . "Mobile Commerce As A Tool For Enhancing Business Competitive Advantage: A Case Study Of Mumias Sugar Company Ltd" Afribary (2021). Accessed October 19, 2021. https://afribary.com/works/mobile-commerce-as-a-tool-for-enhancing-business-competitive-advantage-a-case-study-of-mumias-sugar-company-ltd