ABSTRACT
This work is designed to study how dwellers use Newspaper and Television messages to effect social change.
It is pertinent to note that Newspapers, though rarely find their way into Adaba Community, only those who work in Uzo-Uwani Local Government Headquarter and those who are opportune to visit Urban areas, such as Enugu, Onitsha, Nsukka town, but a few, some times come home with few copies of these Newspapers on an irregular basis. Moreover, even the readership of these Newspapers is strongly affected by the high illiterate rate of the in of this Community.
Television sets, on the other hand, are owned only by wealthy individuals that can afford both television sets and the Electric generating plants which are required to operate the sets, or the chargeable motor batteries which are sometimes needed in place of generating plants. Therefore, to this community, television ownership is not confined to the literate class as many illiterate but well-to-do villagers own television as luxury goods capable of providing relaxation from the stresses of daily life. In this mass media organization and management lecture, Okenwa maintains that:
Most Yoruba people purchase television sets not just for luxury of it, but for the sake of Babasala’s drama which provides an excellent comic relief to the Yoruba man after his activities during this study shows the pattern of interaction between Newspaper and Television massages as agent of social development of Adaba Community.
Previous researchers in this field confirmed themselves to the study of the relationship between Urban and Rural areas in terms of media exposure. But this study distinguishes itself by studying a completely rural community such as Adaba Community.
Writers in this field, such as Everett Roger emphasize: that interpersonal communication channels are inadequate for reaching the huge peasant audiences of the less developed countries even when these channels are provided at the village level by government change agents.
TABLE OF CONTENTS
COVER PAGE:………………………………………………I
TITLE PAGE:………………………………………………II
DEDICATION:………………………………………………III
ACKNOWLEDGEMENT:…………………………………………IV
ABSTRACT:……………………………………………………V
CHAPTER ONE
1.0PURPOSE OF THE STUDY
1.2INTRODUCTION:………………………………………...1
1.3IMPORTANCE OF THE STUDY:………………………………8
1.4DISTINGUISHING FEATURES:………………………………10
CHAPTER TWO
2.0REVIEW OF LITERATURE
2.1REVIEW OF LITERATURE:…………………………………12
2.2SUMMARY OF LITERATURE REVIEW:……………………21
CHAPTER THREE
3.0THE RESEARCH PROBLEM………………………………………………24
3.1RESEARCH PROBLEM…………………………………………………….24
CONCEPTUAL AND OPERATIONAL DEFINITION OF
VARIABLES25
3.2RESEARCH HYPOTHESIS AND NULL HYPOS THESES………27
3.4ASSUMPTIONS……………………………………………………………….28
3.5LIMITATIONS OF THE STUDY……………………………………………29
CHAPTER FOUR
METHODOLOGY
4.0RESEARCH METHOD………………………………………………30
4.1RESEARCH DESIGN………………………………………………..31
4.2ANALYSIS OF DATA………………………………………………32
4.3EXPECTED RESULTS………………………………………………32
CHAPTER FIVE
5.0RESULTS
5.1RESULTS…………………………………………………..34
5.2DISCUSSION………………………………………………50
CHAPTER SIX
6.0 SUMMARY AND RECOMMENDATIONS FOR
FURTHER STUDY
6.1Summary 53
6.2Recommendations for further study55
REFERENCES58
APPENDIX60
SAMPLE QUESTIONNAIRE A-C61
BIBLIOGRAPHY69
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