Personal Selling as an Effective Promotional Tool in the Nigeria Banking Industry (A Case Study of United Bank of Africa Plc)

TABLE OF CONTENTS

Title page                                                                                    i

Certification                                                                       ii

Dedication                                                                         iii

Acknowledgement                                                             iv

Table of Content                                                                v

CHAPTER ONE 

1.1     Introduction 1

1.2     Statement of problem4

1.3     Statement of research question5

1.4     Aims and objectives of the study6

1.5     Statement of the research hypothesis 7

1.6     Significance/ justification of the study7

1.7     Scopes and limitation of the study8

1.8     Definition of key terms10

1.9     Plan and organization of the study11

CHAPTER TWO

2.1     Literature Review13

2.2     brief history of the case study14

2.3     benefit of personal selling17

2.4     personal selling in the united bank for Africa 18

2.5     summary of review 21

2.6     formulation of hypothesis 22

2.7     element of personal selling 23

2.8     the essential aspect of personal selling 24

2.9     role of personal selling in an organization 26

CHAPTER THREE

Research Methodology

3.1     introduction 27

3.2     source of data27

3.3     Data analysis techniques 28

3.4     population sample 29

3.5     significance of the study 29

CHAPTER FOUR

4.0     Data presentation and analysis31

4.1     data of presentation 31

4.2     Testing of hypothesis35

4.3     Summary of findings35

CHAPTER FIVE

Summary, Conclusion and Recommendation

5.1     Summary of report37

5.2     Conclusion40

5.3     Recommendation   40

          References42

CHAPTER ONE

1.1           INTRODUCTION

The evolution of different companies with different banking increases the rate of competition which brings about the need to develop approaches which serve as a guide and platform for the company’s development and survival in a short and longtime.

There must exist writing the company effective promotional tool which will ensure steady growth and development of the company. Especially in the face of depression in a developing country like Nigeria. The role of personal selling as an essential tool for company growth cannot be overemphasized as it helps to define the longtime policy of the company and ways of achieving these effects for the company benefit.