PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS)

ABSTRACT

This research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random sample, which shows that Hardis and Dromedias adopts both low and high for marketing. The objective of study is to find out or determine how charges in price affect the demand of a product.

Two statistical test are performed to test hypothesis, these are two test sample, proportions and chi-square of 5%. The populations of study consist of consumers retailer who buy these new product (extra isol) and they include students, proble servant and business people who live in Enugu metropolis. Based on finding in this research, it I s recommended that is more advantageous to enter a market with an initial low price rather than high price for new product with view to reviewing it up ward in future. This s advice is based on the firms that customers especially during this time of economic hardship in Nigeria are likely to react more favourable to price increase than price reduction by firms , because they say if you reduce price, customer will feel your product has dropped in quality.

TABLE OF CONTENTS

Title pageii

Approval pageiii

Dedicationiv

Acknowledgementv

Abstractvi

Table of contentviii

CHAPTER ONE

1.1Background of the study1

1.2Brief History of the company3

1.3 Statement of the problem4

1.4Objective of the study5

1.5Formulation of Hypothesis6

1.6Significance of the study7

1.7Definition of terms used8

Reference10

CHAPTER TWO

2.1Overview of pricing11

2.2Pricing objectives12

2.3Pricing strategies13

2.4The Role of pricing in marketing 16

2.5Factors influencing pricing18

2.6Pricing strategies for new products21

2.7Pricing strategies for household disinfectants25

2.8Pricing strategies used by Hardis and Dromedias limited in marketing of Isol28

Reference

CHAPTER THREE

3.0Research methodology32

3.1Sources of data collection32

3.2Population of the study33

3.3Sample size determination34

3.4Research Techniques35

3.5Research instrument36

3.6Data treatment and analysis38

3.7Allocation and administration questionnaire40

CHAPTER FOUR

4.0Presentation analysis and interpretation of data 41

4.1Presentation and analysis of data41

4.2Test of hypothesis57

CHAPTER FIVE

5.0Conclusion and Recommendations63

5.1Discussions63

5.2Recommendations64

5.3Conclusions66

Bibliography 68

Journal 70

Appendix I72

Study Questionnaire with covering letter 74

Appendix II76

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APA

Kings, S. (2018). PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS). Afribary. Retrieved from https://afribary.com/works/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796

MLA 8th

Kings, Solomon "PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS)" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796. Accessed 01 Jun. 2025.

MLA7

Kings, Solomon . "PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS)". Afribary, Afribary, 29 Jan. 2018. Web. 01 Jun. 2025. < https://afribary.com/works/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796 >.

Chicago

Kings, Solomon . "PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS)" Afribary (2018). Accessed June 01, 2025. https://afribary.com/works/pricing-strategies-for-marketing-of-new-product-in-enugu-metropolis-a-case-study-of-extra-isol-household-disinfectant-made-and-hardis-and-dromedias-1796

PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS)

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