PROBLEMS EMBATTLING HOTEL INDUSTRY IN ILORIN KWARA STATE, NIGERIA

TABLE OF CONTENTS

Title page

Certification ii

Dedication iii

Acknowledgment iv

Table of contents

CHAPTER ONE

1. 1 Background of the study 1

1.2 Statement of research problem 6

1.3 Objective of the study 7

1.4 Significance of the study 8

1.5 Scope of the study 8

1.6 Limitations and constraint of the study 9

1.7 Definition of terms 9

CHAPTER TWO

2.1 The definition of marketing concepts 11

2.2 Type of marketing 12

2.3 Rationale for marketing concepts 14

2.4 Uses and benefits of the concepts 15

2.5 Difficulties and constraints to effectiveness of the concepts

 17

2.6 The marketing concepts chart 20

2.7 The hotels market 21

2.8 Types of marketing concepts applied by Kwara hotel 23

2.9 Reasons for the application of the concepts 24

2.10 Benefits of the concepts of Kwara hotel 25

2.11 Constraints of effective realization of the benefits of the constraints 26

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research design 28

3.2 Research population and sample 28

3.3 Data collection instruments   29

3.4 Administration of instruments   30

3.5 Method of data analysis   30

CHAPTER FOUR: DATA PRESENTATION

4. 0 Analysis and interpretation   31

4.1 Brief history of the case study   39

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary of findings    41

5.2 Conclusion    42

5.3 Recommendations    44 

References