Relationship Between Usage Of Media Of Communication And Employee Job Satisfaction In Water Authorities In Tanzania

ABSTRACT

The study was all about the relationship between the usage of media of communication and employee job satisfaction. This research was conducted in Arusha, Singida, and Babati urban water authorities. The specific objectives of the study were to determine the relationship between usage of print media and employee job satisfaction, to assess the relationship between the usage of non-print media and employee job satisfaction and to examine the relationship between usage of modern media and employee job satisfaction. The study used cross-sectional research design both primary data and secondary data were collected in order to ensure completeness of the study. Primary data were collected by using questionnaire and interview whereas the secondary data were collected by using documentary review and the study used the sample size of 102 respondents. Data was analyzed by both qualitative and quantitative analysis. Quantitative data were analyzed by using logistic regression model. Results indicated that sharing information through colleagues and sharing of information through face to face in the organization is significantly related to the employee job satisfaction. Sharing of information through telephone was found to be negatively significant related to the employee job satisfaction. Also the results indicate that usage of non-print media in terms of usage of telephone, communication through face to face and sharing of information through colleagues were found to be significant to the employee job satisfaction and the results indicates there is positive significant relationship between using of social media, group mails and personal mails as means of communication on employee job satisfaction. The study concludes that usage of media of communication which include usage of print media, usage of non-print media and usage of modern media influence employee job satisfaction in the organization. The study recommends that the Government should ensure that, public organizations and institutions should consider usage of media communication which are friendly, reliable and that satisfy majority of employees in the organization. This can be done through establishing and authorizing best media of communication in public organizations.