Role and Importance of Marketing to Manufacturing Firms in a Competitive Market Environment (A Case Study of De-United Foods Industry Limited Producer of Indomie Instant Noodles)

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ABSTRACT

The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition  in the market determines the strategy and traffics that will be formulated and adopted in dealing with such environmental factor. Among several available strategy that could be adopted includes promotion which its integral part is marketing. This research project will evaluated the importance and significant role of marketing to manufacturing firm in a competitive market environment taking DE –UNITED FOOD INDUSTRY as a case of study. The project concluded that any manufacturing organization that is profit oriented should adopted marketing concept strategy. This will enable organization to fully understand the fundamental needs and desire of the target market there by gaining competitive advantage over other competition. The project recommends that the primary objective of any manufacturing organization will and can be fully accomplished if marketing concept is adopted and fully frizzed in a competitive environment.


TABLE OF CONTENTS

TITLE PAGE i

CERTIFICATION ii

DEDICATION iii

ACKNOWLEDGEMENT iv

ABSTRACT vii

TABLE OF CONTENT viii

CHAPTER ONE

BACKGROUND OF THE STUDY

1.1 Introduction 1

1.2 Statement of the Study 4

1.3 Aim and Objective of the Study 6

1.4 Significance of the Study 8

1.5 Scope of the Study 9

1.6 Definition of Term 11

CHAPTER TWO

2.1 Literature Review 15

2.2 Concept of Marketing 16

2.3 Concept of Competitive Environment 22

2.4 Benefits of Marketing to Manufacturing Firm 26

2.5 The Function of Marketing in Manufacturing Firms 31

2.6 Types of Marketing Concept 34

CHAPTER THREE

3.1 Research Design 37

3.2 Population and Sample Size 38

3.3 Method of Data Collection 39

3.4 Data Presentation And Analysis Techniques 42

CHAPTER FOUR

4.1 Brief History of De-United Food Industry Limited 43

4.2 Data Presentation 44

4.3  Data Analysis And Hypothesis Techniques 45

4.4 Data Analysis 50

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

5.1 Summary 53

5.2 Conclusion 55

5.3 Recommendation 56

REFERENCES 60


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APA

Consults, E. (2021). Role and Importance of Marketing to Manufacturing Firms in a Competitive Market Environment (A Case Study of De-United Foods Industry Limited Producer of Indomie Instant Noodles). Afribary. Retrieved from https://afribary.com/works/role-and-importance-of-marketing-to-manufacturing-firms-in-a-competitive-market-environment-a-case-study-of-de-united-foods-industry-limited-producer-of-indomie-instant-noodles

MLA 8th

Consults, Education "Role and Importance of Marketing to Manufacturing Firms in a Competitive Market Environment (A Case Study of De-United Foods Industry Limited Producer of Indomie Instant Noodles)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/role-and-importance-of-marketing-to-manufacturing-firms-in-a-competitive-market-environment-a-case-study-of-de-united-foods-industry-limited-producer-of-indomie-instant-noodles. Accessed 20 Jan. 2022.

MLA7

Consults, Education . "Role and Importance of Marketing to Manufacturing Firms in a Competitive Market Environment (A Case Study of De-United Foods Industry Limited Producer of Indomie Instant Noodles)". Afribary, Afribary, 22 Dec. 2021. Web. 20 Jan. 2022. < https://afribary.com/works/role-and-importance-of-marketing-to-manufacturing-firms-in-a-competitive-market-environment-a-case-study-of-de-united-foods-industry-limited-producer-of-indomie-instant-noodles >.

Chicago

Consults, Education . "Role and Importance of Marketing to Manufacturing Firms in a Competitive Market Environment (A Case Study of De-United Foods Industry Limited Producer of Indomie Instant Noodles)" Afribary (2021). Accessed January 20, 2022. https://afribary.com/works/role-and-importance-of-marketing-to-manufacturing-firms-in-a-competitive-market-environment-a-case-study-of-de-united-foods-industry-limited-producer-of-indomie-instant-noodles