Role Of Television In Achieving Education Goal In Kawempe Division A Case Study Of Ubc Television.

ABSTRACT

This study was on impact of television on education case study of Ubc Tv in Kampala. The overall aim was to examine ~ff~ct of television on education, identify the challenges faced by television s as a source of education infOrmation and establish solution to challenges which affects televisions and ,the overarching research question was what is the role of television on education? what is the effect of television on education? What are the challenges faced by televisions as a source of education information? and What are the solutions to challenges which affects television and education ? The findings of this study shows that 41.6% of the respondents who strongly agreed that television Provide a mechanism for enabling individuals, grOups, and communities to tell their own stories 33.3% agreed and 25% of the respondents, strongly

disagreed television acts as a vehicle for the community and voluntary sector had 50% of the

respondents who strongly agreed, 16.6% agreed. 33.3% strongly disagreed . television give a

voice to people who do not have access to mainstream media had 33.3% of respondents who

strongly agreed ,4 1.6% of the respondents agreed, 25% of respondents strongly disagreed. Media

shapes and reflects the national character in all its dhersity, had 25% of the respondents strongly

agreed, 43.3% agreed, 31.6% of the respondents strongly disagreed ,on the impact58.3%)

responded that the television have affected positively on education development while only

[16.7%] said no and 25% were not sure. Expansion of television had 50% of the respondents

strongly agreed, 33.3% agreed 16.6% of the respondents strongly disagreed. Favorable Strategies

for television Broadcasting had 53.3% of the respondents who strongly agreed, 33,3% of the

respondents, agreed, 13.3% strongly disagreed. Journalism Education had 58.3% of the

respondents strongly agreed, 33.3% of the respondent agreed, 8.3% of the respondents strongly

disagreed. In Oder to enable television to develop education and challenges faced by television,

33 .3% of the respondents who strongly agreed that Skilled Manpower was lacking, 25% agreed,

41.6% of the respondents, strongly disagreed, Power shortage had 50% of the respondents who

strongly agreed, 33.3% agreed. 16.6% strongly disagreed. Competition had 41.6 % of

‘respondents, who strongly agreed, 33.3% of the respon.dents agreed, 25% of respondents strongly

disagreed, Leadership difficulties had 25% of the respondents strongly agreed, 43.3% agreed,

31.6% of the respondents strongly disagreed Conclusions it is clear that both the television editors

and the listeners have the same perceptions about the developmental role of television in

education ,In some cases, they disagree on the degree and form of participation or interaction

between the rural areas and the television and in recommendation Good power “system

TABLE OF CONTENT

DECLARATION

APPROVAL

DEDICATION

ABSTRACT iv

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE SThDY 1

1.2 STAm~NT OF THE PROBLEM 2

1.3 Objective of the Study 3

1.4 Research Questions

1.5 Scopeofthestudy

1.5.1 Geographical scope 4

1.5.2 Time scope 4

1,6 Significance of the study 4

1.7 CONCEPTUAL Fp~Ewopj~ 5

CHAPTER TWO 6

REVIEW OF LITERATUP~ 6

2.0 INTRODUCTION 6

2.1 THEORETICAL FRAMEWORK AND PREVIOUS RESEARCH 6

2.1,1 DIFFUSIoN OF INNOVATIONS 6

2,1.2 BOTFOM-Up DISPLACES TOP-DOWN MODEL 7

2.1.3 Two-sTEp FLOW HYPOThESIS 8

2.1 ROLE OF TELEVISION 9

1,2 EFFECT OF TELEVISION ON EDUCATION .12

2.3 CHALLENGES FACING COMMUNITy TELEVISION ON EDUCATION DEVELOPMENT,,,., .14

2.4 SOLUTIONS FOR THE PROBLEMS OF TELEVISION BROADCASTING ,...... ~16

CHAPTER THJ~E 18

RESEARCH METHODOLOGy .18

3.0 Introduction

3.1 Research design ........ 18

3.2 Sample size , .18

3.3 Sampling technique/sample size, , , 19

3.4 Description of research instrument . .... 19

3.5 Validity/reliability of data gathering instrument ........ 19

3,2,0 Research Instruments 19

VI

3.2.1Questionnaire19

3.2.2Validity and Reliability 20

3.3.0 Data collection methods 20

3.3.1 Before data gathering 20

3.3.2 During the data gathering 21

3.3.3 After data gathering 21

3.3.4 Data Analysis 21

3.4.0 Ethical Considerations 21

3.4.1 Informed consent 21

3.4.2 Confidentiality 22

CHAPTER FOUR 23

PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS 23

4.0 INTRODUCTION 23

4.1 Demographic characteristics 23

CHAPTER F1VE~ 29

SUMMARY, CONCLUSION ANDRECOMMENDATION 29

5.llntroduction 29

5.2 Summary of findings 29

5.3 Conclusion 30

5.4 Recommendation 31

5.5 Suggestions for further studies , 31

References .....32

APPENDIX 1 .............,.,,.,,.,,..,.,,.,,.,,33

APPENDIXII ~0 ‘ ,,,.,...,.“,, ..34

QUESTIONNAIRE .... .....,..,,,...,.,,,,.,.,.,, . .........