Sales and revenue optimization in pharmaceutical companies: the role of an erp system. A case study of ayrton drug manufacturing limited

ABSTRACT

“Though ERP has gained some importance in the IS literature over the past few years and is a major phenomenon in practice, through a) historical analysis, b) meta-analysis of representative IS literature, and c) a survey of academic experts, we divulge unorthodox views on the phenomenon. Given this variety of perspectives, it is unlikely that at this stage a generally agreed definition of ERP can be achieved” (Klaus, Helmut et al, 2000).This research seeks to primarily ascertain1. What role does an ERP play in the optimization of Sales and Revenue in a pharmaceutical company and its effectiveness? 2. How this feeds into the overall business performance of the company. Most pharmaceutical companies in Ghana do not use all-encompassing ERPS. Most of them employ standalone systems for the various sections of the business which ultimately increases cost and could bring inefficiencies and defeat the purpose for which it was brought, which is optimize business performance and make business processes effective and efficient. The study provides results which indicate that proper implementation of ERPS directly influences optimization of sales and revenue in a pharmaceutical company and ultimately provides a boost in business performance.it provides relevant information to top level management which is easy to comprehend and forms a concrete basis on which strategic decisions are made for the improvement of the performance of the business.