Sales Promotion as a Tool for Achieving Organizational Goals and Objectives. (A Case Study of First Bank of Nigeria Plc, Ilorin Kwara State)

ABSTRACT

The project topic “sales promotion as a tool for a achieving organizational goals and objectives. The promotion in the design and management by marketing sub system for the purpose of informing and preloading present and potential customers. The study entails a lot of problems, which are lack of market concept and management problems in achieving organizational goals and objectives Marjory in Nigeria. Researcher make use of questionnaire, and interview for its method of collecting data in the course of finding out the facts on the study and therefore, finding the facts on the study and tactual. Sales promotion activities and their concept is the major solution for any problem that may arise in achieving organizational goals and objectives its impact and role in the course of satisfying the consumer through effective and adequate services in achieving organizational goals and objectives.

TABLE CONTENTS

Title Page                                                              i

Certification                                                          ii

Dedication                                                            iii

Acknowledgement                                                 v-vii

Abstract                                                                viii

Table of contents                                                   ix-x

CHAPTER ONE: BAKCGROUND TO THE STUDY

1.1       Introduction                                                  1-3           

1.2       Statement of the problem                              3

1.3       Aims and objectives                                      4

1.4       Scope of the study                                         5

1.5       Significance of the study                               6

1.6       Limitations and constraints of the study        6-7

1.7       Definition of terms and concept                     7-8

1.8       Plan of the study                                           8-10

CHAPTER TWO: LITERATURE REVIEW

2.1       Meaning of promotion                                   11-12

2.2       Importance of promotion                               13-14

2.3       Objective of promotion                                  15-17

2.4       Communication                                            17-20

2.5       The Communication aspect of marketing mix 20-22

2.6       Element of promotion mix                             22-25

2.7       Factors influence sales promotion                 26-28

2.8       Appraisal for achieving goals                         28-29

2.9       Sales promotion as a tool for achieving organization goals and objectives                                      29-30

2.10    Formulation of hypothesis                            30

CHAPTER THREE: RESEARCH METHODOLOGY

3.1       Research population                                     31

3.2       Sample method and size                               31-32

3.3       Data collection method                                 32

3.4       Research instrumentation                             32-33

3.5       Method of data Analysis                                34

3.6       Appendix                                                      35-38

CHAPTER FOUR: DATA PRESENRTATION AND ANALYSIS

4.1       Brief history of first Bank Plc                         39-47

4.2       Data presentation and analysis                     47

4.3       Test of hypothesis                                         50-54

4.4       Result of findings                                          54-61

CHAPTER FIVE: SUMMARY, CONCLUSION, RECOMMENDATION

5.1       Summary                                                     62

5.2       Conclusion                                                   62-63

5.3       Recommendations                                        63-64

References                                                    66