Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight

In the dynamic landscape of Zimbabwean business, the reluctance of firms to fully embrace digitalization for their marketing functions is multifaceted. This article explores, in brief, ten adoption theories to shed light on this skepticism. This collection of theories provides an abridged twenty-minute insight on why most firms in the developing world tend to adopt a laggard approach when considering the adoption of information technology in their marketing functions.

Subscribe to access this work and thousands more
Overall Rating

0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

Mhaka, M. (2023). Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight. Afribary. Retrieved from https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function

MLA 8th

Mhaka, Munyaradzi "Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight" Afribary. Afribary, 05 Dec. 2023, https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function. Accessed 25 May. 2024.

MLA7

Mhaka, Munyaradzi . "Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight". Afribary, Afribary, 05 Dec. 2023. Web. 25 May. 2024. < https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function >.

Chicago

Mhaka, Munyaradzi . "Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight" Afribary (2023). Accessed May 25, 2024. https://afribary.com/works/skepticism-of-zimbabwean-firms-in-fully-digitalizing-the-marketing-function

Document Details
Field: Marketing Type: Paper 4 PAGES (722 WORDS) (docx)