Smallholder farmers’ willingness to pay for commercial insect-based chicken feed in Kenya

The cost of chicken production in developing countries is 300% higher than in developed nations. Overreliance on the key protein feed ingredients especially soybean and fishmeal (SFM) that are characterized by rising food-feed competition and supply chain impediments exacerbate the situation. The use of insect protein as a sustainable alternative protein source has attracted global attention recently. However, there is a dearth of empirical insights on farmers’ preferences for commercial insect-based feed for chicken production in Sub-Saharan Africa. This study evaluated farmers’ willingness to pay for attributes of insect-based commercial chicken feed in Kenya using a choice experiment based on a survey of 314 predominantly chicken farmers.Results show that the farmers are willing to pay premium prices ranging between US$ 0.35 and US$ 3.45 for insect-based feed in the form of either pellets or mash, feed explicitly labelled as containing insects, insect protein feed mixed with SFM and dark-colored feed. These findings provide evidence for multi-stakeholder collaborations to facilitate the creation of an inclusive insect-based feed regulatory framework for sustainable feed and chicken production