The Impact of Social Network Sites on Employee Productivity (A study of UAC Nigeria Plc)

ABSTRACT

This study assessed the impact of social network sites on employee productivity with special reference to UAC Nigeria Plc. The objectives of the study were to find out the influence of social networking sites on employee performance, to investigate the effect of social networking sites on employee organizational commitment and examine the effect of social networking sites on employee productivity. Bases on the objectives of the study three research questions were posed which also led to the formulation of three hypotheses. Descriptive research design was utilized in the study. The sampling technique adopted was non random sampling (convenience) with a sample size of (110). Questionnaire was the data collection instrument used in the study. the questionnaire was validated and Cronbach’s alpha reliability coefficient was 0.7.Major findings of the study revealed that, there is a positive relationship between social networking sites and employee performance. It was discovered from the findings of the study that there is a positive relationship between social networking sites and employee organizational commitment. Furthermore, the study also shows that there is a weak but positive relationship between social networking sites and employee productivity. It was concluded that social media when used in a positive manner can help employees in gaining knowledge which can be used to enhance organizational performance. It was recommended that organizations should develop a reward system to encourage employees’ willingness to use social media tools for knowledge sharing. It was also recommended that employers should implement policies and strategies to increase the benefits of uses of social networking sites among the employees. 

TABLE OF CONTENTS 

Title        Page

Certification ii

Dedication iii

Acknowledgments iv

Abstractv

Table of Contents vi

CHAPTER ONE:  INTRODUCTION1

 1.1Background to the Study1

 1.2Statement of the Problem4

1.3Aim and Objectives of the Study 5

1.4Relevant Research Questions             5

1.5Relevant Research Hypotheses5

1.6Significance of the Study 6

1.7Scope of the Study 6

1.8Definition of Terms8

References          9

CHAPTER TWO:  LITERATURE REVIEW11

2.1Preamble11

2.2Theoretical Framework of the Study11

2.3Empirical Review of Previous Studies            15

References36

CHAPTER THREE:  METHODOLOGY42

3.1   Preamble42

3.2   Research Design42

3.3   Population of the Study42

3.4   Sampling, Procedure and Sample Size43

3.5   Instrument Reliability and Validation            43

3.6   Data Collection44

3.7   method of Data Analysis 44

3.8 Limitations of Methodology44

CHAPTER FOUR:  DATA PRESENTATION AND ANALYSIS45

4.1Preamble45

4.2Presentation and Analysis of Respondents Bio-data 45

4.3Analysis of research questions48

4.4Test of hypotheses 52

4.5Discussion of Findings 55

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS 57                          

5.1Summary of Findings             57

5.2Conclusion 58

5.3Recommendations 59

5.4 Recommendations for Further Studies60

REFERENCES62

APPENDIX 69