In Congruence, the details of this research paper, note that the most profound and
encouraging change in many business is partly due to changes in strategic thinking.
Inevitably, strategic analysis and choice remains a concem creating a linkage that had
been the SBL and MTN business strategy to enhance optimization and coordination of
the company's value chain (products, brands, industry position, and structure) to create
trade-off for leveraging the long-te1m strategic posture.
In a related insight, is the strategic competence information reviewed in pursuance to this
study, the SBL applied the balanced scorecard of Norton and Kaplan quadrants in
understanding, market segmentation, and positioning, marketing development and the
effectiveness of the banks' product mix, product and services portfolio. In contrast, MTN
Uganda, strategic strength focuses on quality and innovation a module that has been
tailored to match the company's considerably competitive landscape in the
telecommunications sector. Whilst the preceding present a foundation for understanding
"where tlte business is" and were it desires to be" (Porter 1985) the search for empirical
evidence was not ascertained due to the limited time that I had in conducting this
research. Remarkably, this paper, particularly evaluates the efficacy of the strategic
approaches adopted by the companies applied as the illustrative with the view of interalias assessing the practical consequences of the polar extol of the generic strategic
analytical tools. Thompson et a! (2005) cited Hamel and Prahalad eludes that the
substance of strategy lies in creating tomorrow's competitive advantages faster than
competitors imitate the ones you have today. In a more proactive stance, Pmier (2004) in
what he revised 'what is strategy?', business success, implores a dynamic practical
strategy to prevail, but this should translate its objectives into a positive bottom line, a
competitive edge and a more positive brand corporate image. Evidently, SBL and MTN
Uganda are vanguards of the revolutionary strategic thinking, in which perceptively
generic strategy analysis and choice is increasingly becoming very unpopular, but rather
a more robust, interactive and goals congruence being advocated by both academics and
JOACHIM, K (2021). Strategic analysis and choice in the financial and telecommunications industries in Uganda. A case study of Stanbic bank ltd and MTN Uganda.. Afribary. Retrieved from https://afribary.com/works/strategic-analysis-and-choice-in-the-financial-and-telecommunications-industries-in-uganda-a-case-study-of-stanbic-bank-ltd-and-mtn-uganda
JOACHIM, KILAMA "Strategic analysis and choice in the financial and telecommunications industries in Uganda. A case study of Stanbic bank ltd and MTN Uganda." Afribary. Afribary, 11 Jun. 2021, https://afribary.com/works/strategic-analysis-and-choice-in-the-financial-and-telecommunications-industries-in-uganda-a-case-study-of-stanbic-bank-ltd-and-mtn-uganda. Accessed 28 Oct. 2021.
JOACHIM, KILAMA . "Strategic analysis and choice in the financial and telecommunications industries in Uganda. A case study of Stanbic bank ltd and MTN Uganda.". Afribary, Afribary, 11 Jun. 2021. Web. 28 Oct. 2021. < https://afribary.com/works/strategic-analysis-and-choice-in-the-financial-and-telecommunications-industries-in-uganda-a-case-study-of-stanbic-bank-ltd-and-mtn-uganda >.
JOACHIM, KILAMA . "Strategic analysis and choice in the financial and telecommunications industries in Uganda. A case study of Stanbic bank ltd and MTN Uganda." Afribary (2021). Accessed October 28, 2021. https://afribary.com/works/strategic-analysis-and-choice-in-the-financial-and-telecommunications-industries-in-uganda-a-case-study-of-stanbic-bank-ltd-and-mtn-uganda