ABSTRACT
The study was aimed at assessing the strategic influence of core values on Multinational
Corporations' Competitiveness. Using Zain Uganda as a case study, the research
identified the core values adopted by the case study organization, the parties that
introduced the core values, those who practice the core values and the role the core values
plays in relation to the organizations competitiveness. The findings reveal that core
values do play a role in the competitiveness of the organization, but not all the employees
in the case study organization understand its core values, hence hindering the greater
strategic influence. Conclusion made was that multinational corporations can use core
values as a strategic competitive tool since core values play a significant role in competitiveness. Recommendations were made to enable the organization better utilize
the core values as a strategic competitive tool and recommends were also made for farther research.
BULONZA, K (2021). Strategic Influence Of Core Values On Multinational Corporation's Competitiveness. A Case Study Of Zain Uganda.. Afribary. Retrieved from https://afribary.com/works/strategic-influence-of-core-values-on-multinational-corporation-s-competitiveness-a-case-study-of-zain-uganda
BULONZA, KATOTO "Strategic Influence Of Core Values On Multinational Corporation's Competitiveness. A Case Study Of Zain Uganda." Afribary. Afribary, 10 Jun. 2021, https://afribary.com/works/strategic-influence-of-core-values-on-multinational-corporation-s-competitiveness-a-case-study-of-zain-uganda. Accessed 16 Apr. 2024.
BULONZA, KATOTO . "Strategic Influence Of Core Values On Multinational Corporation's Competitiveness. A Case Study Of Zain Uganda.". Afribary, Afribary, 10 Jun. 2021. Web. 16 Apr. 2024. < https://afribary.com/works/strategic-influence-of-core-values-on-multinational-corporation-s-competitiveness-a-case-study-of-zain-uganda >.
BULONZA, KATOTO . "Strategic Influence Of Core Values On Multinational Corporation's Competitiveness. A Case Study Of Zain Uganda." Afribary (2021). Accessed April 16, 2024. https://afribary.com/works/strategic-influence-of-core-values-on-multinational-corporation-s-competitiveness-a-case-study-of-zain-uganda