Study on Advertising Activities of Airtel in the Indian Telecom Market

Subscribe to access this work and thousands more

ABSTRACT: 

The purpose of the research paper is to study the promotional activities of  Airtel  in  the  Indian  telecom  market. Promotional  activities  not  only  help  in enhancing the customer base but also pave the  way  to  better  corporate  image.  A company needs better promotional tools in order to  survive  and  sustain the  turbulent Indian market and the prevailing scenario. Bharti Airtel Limited or commonly known as  Airtel  is  one  of  India’s  most  popular providers of integrated telecommunication services. The company is a major and vital player  in  Indian  market  in  terms  of telecom  sector  with  relatively  large  and strong  customer  base.  The  company provides  a  wide  array  of  products  and services.  Even  if  Airtel  faces  strong completion from rival firms suchas Jio and Vodafone Idea, it developed a sustainable advantage through its excellent network of telecom  towers  in  the  Indian  telecom market. The company has seen a high rise and momentum of  growth  in  the  industry with  its  continuous  efforts  towards  the marketing strategies. Spending gargantuan amount  of  money  on  advertising  & promotion  helped  Airtel  to  become  a market  leader.  Its  penetration  in  India  is impressive  because  the  services  and networks  can  be  found  in  the  remotest regions  of  the  India.  It  is  engaged  in aggressive marketing  strategy not  only in traditional forms but also in social network marketing.  Word  of  mouth  is  one  of  the strongest forms of promotions &Airtel has leveraged that. In order to retain maximum customers  and  also  attract  new  ones,  the company  is  trying  to  provide  as  many products and services as possible in order 

to withstand the challenges of the market. The  decision  of rebranding  in  the  year 2010 turned out to be a big mistake. Airtel is one such brand  which is  known for its innovation.  The  brand  also  changed  its logo  to  reposition  itself  as  a  young  and international brand. The brand has evolved from  a  technological  format  to  a communicational form through continuous evolution  and  improved  marketing strategies  too.  Its  new  promotional techniques  create  a  buzz  in  the  market. Whether  it  is  the  jingles  such  as  “Jo  tera hai”  or  the  Airtel  girl,  Airtel  knows  that how  customers  can  easily  be  attracted  to its stores. The brand used Bollywood faces such as Shahrukh Khan, Vidya Balan and Amitabh Bachhan to promote and endorse the  brand  in  the  market.  The  God  of cricket, Sachin Tendulkar has been a piece of  their  notice  crusades  as  well.  The organization  additionally figured out  how to make its mark tune from Oscar winning artist  A.R.  Rahman  which  has  turned  out to  be  a  standout  amongst  the  most downloaded  tunes  in  India.  They  go regional with the advertisement efforts so that regional customer gets attached to the brand  easily.  The  company  also  offers special  discounts  and  offers  to  its subscribers.  New  promotional  scheme being  followed  by  Airtelis  that  the subscribers who  opt  for  Rs.  250  monthly plan can get the life cover up to 4 lakhs. Following  the same methodology  can bring best results to the company in future as well. 

Subscribe to access this work and thousands more
Save
Overall Rating

0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

Chandan Nune, S. (2021). Study on Advertising Activities of Airtel in the Indian Telecom Market. Afribary. Retrieved from https://afribary.com/works/study-on-avertising-activity-airtel

MLA 8th

Chandan Nune, Saathwik "Study on Advertising Activities of Airtel in the Indian Telecom Market" Afribary. Afribary, 04 Sep. 2021, https://afribary.com/works/study-on-avertising-activity-airtel. Accessed 25 Sep. 2021.

MLA7

Chandan Nune, Saathwik . "Study on Advertising Activities of Airtel in the Indian Telecom Market". Afribary, Afribary, 04 Sep. 2021. Web. 25 Sep. 2021. < https://afribary.com/works/study-on-avertising-activity-airtel >.

Chicago

Chandan Nune, Saathwik . "Study on Advertising Activities of Airtel in the Indian Telecom Market" Afribary (2021). Accessed September 25, 2021. https://afribary.com/works/study-on-avertising-activity-airtel