ABSTRACT
This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study.
This work is in depth study into the role of advertising in the sustenance of Nigeria mass media industry. It is a five chapter work.
Chapter one is an introduction to the work, where as chapter two reviews related literature on the study chapter three is concerned with the research methodology while chapter four gives a summary of the entire work as well as conclusion and recommendation for further studies.
Ugwu, A. (2018). SUTAINANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING. Afribary. Retrieved from https://afribary.com/works/sutainance-of-nigerian-mass-media-industry-the-critical-role-of-advertising-283
Ugwu, Anderson "SUTAINANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/sutainance-of-nigerian-mass-media-industry-the-critical-role-of-advertising-283. Accessed 14 Nov. 2024.
Ugwu, Anderson . "SUTAINANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING". Afribary, Afribary, 29 Jan. 2018. Web. 14 Nov. 2024. < https://afribary.com/works/sutainance-of-nigerian-mass-media-industry-the-critical-role-of-advertising-283 >.
Ugwu, Anderson . "SUTAINANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING" Afribary (2018). Accessed November 14, 2024. https://afribary.com/works/sutainance-of-nigerian-mass-media-industry-the-critical-role-of-advertising-283