The Effect Of Advertising On Sales Voluivie In An Organization: A Case Study Of Post-Bank Kenya

ABSTRACT

The study sought to establish the effect of Advertising on sales volume in an

Organization with regard to POST BANK Kenya and was driven by three objectives:

That is investigating the to identify the existing methods of advertising that the POST

BANK employs, to analyze how various forms of advertising can affect the level of sales

volume of in POST BANK and to establish how advertising increases the sales volume

that affects POST BANK profitability.

To achieve these objectives the researcher sampled 30 respondents from POST Bank and

their clients. The study utilized qualitative research methods, two data collection

instruments were used: Structured questionnaire and focused group discussions. The

collected data was presented in tabular and analyzed statistically to decipher findings.

The major finding of the study was that POST Bank should constantly advertise their

products this is particularly important in any business, where in order to get more, one

should spend more especially in promotions.

The study indicated that proper packaging of the products and services can be used as a

selling entity. Advertising will only be successful in selling if it is continuous and when

there is a demand for products, properly designed and pricely constructed, the channel of

distribution should be the correct one as per the circumstances and product.